User feedback is crucial for building something successful. It provides insights into how real users interact with your product or software, what works, and what needs improvement. However, recruiting…
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Understanding the basics of business—and how “the business” thinks—is a very important, rarely discussed skill for anyone in user research. And not to spoil it for you, but the primary concern for “the business” is MONEY: where it’s coming from, where it’s going, how it’s being used, and how it’s being saved. As researchers, we should aim to uncover money-saving (or money-generating) insights.…
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Ask most people the difference between usability testing and accessibility testing, and they won’t know what to tell you. Why would they? Most people just want products and websites to be easy to use and provide them with the desired outcome. They don’t need to know the ins and outs of how different testing methods unfold or why. …
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