The power of UX research is often in the unexpected benefits. It’s not just the raw data you will see on the report. It’s also what comes out of it – if you know how to take advantage of it. …
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The moderator – while remaining unbiased – has a critical role in helping to bring forth the best information. A better word than “moderator” might be “active listener".…
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During a recession, researchers may be asked to limit their scope and get the work done with less money and fewer people, but the information needed is more urgent than ever.…
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UX Theater is an attempt to construct something that looks like research but doesn’t really utilize rigorous methods. It might not even involve any users at all.…
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User Experience Research is what Usability Sciences is all about, and we're well acquainted with the skills that matter most for actionable research. So, if you think this might be the field for you, consider these three skills.…
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A diary study is a longitudinal qualitative research method in which participants use your product or service in their own environment.…
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Pioneers of UX research sharing stories about the early days of UX research.…
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Creating a UX Research practice for Discover Financial Services.…
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