Happy World Usability Day! Today we and the rest of the world celebrate the importance of user research in designing products and experiences. This year’s theme is “Designing For the Future We Want,” inspired designers and researchers to focus on the U.N.’s 17 Sustainable Development goals. World Usability Day is also the time that many… read more
What does the rise of the Digital Assistant mean for the businesses and industries that are now forced to compete in this Internet of Things (IoT) environment?
As part of our personal and organizational commitments to diversity and inclusion, UX Research & Strategy & Dallas Black UX have partnered with Usability Sciences to present How to Write an AWESOME Conference Proposal.
Coming November 2019, Usability Sciences will have a new look and feel which better represents the services we provide!
The report identifies that free shipping and in-store pick-up are strategies employed by 90% of the retailers evaluated. This strategy is having a positive impact on combating cart abandonment and encouraging purchase conversion.
In 2008, Marvel’s Iron Man showed us Tony Stark’s house of the future, run by his virtual assistant, J.A.R.V.I.S. The ever-present voice was able to answer queries, complete tedious tasks, and streamline the superhero’s life. In 2019, we still don’t have Iron Man suits, but the virtual digital assistant has become a mainstay in many… read more
Recently I attempted to place an order on a website that had unique products that no other manufacturer offers. My initial order with this company was placed by a representative with the company and all future orders were to be reviewed and placed by me. It was easy enough to login to my account, but… read more
“Why are we losing customers?” How often does this question come up in meetings and around the (possibly metaphorical) water cooler? For many, it’s a very difficult question to answer. It’s difficult to answer because, in many cases, the data is simply not there. Typically, only 4% of dissatisfied customers will actually voice their complaints… read more
So you’re behind schedule and you need to get your designs out the door. The urge to “compromise” and sacrifice the user experience just to get to the minimum viable product is strong. “It’s ok,” someone in your organization probably says, “it’s at the top of the roadmap for v2.” But that might not be… read more
I’m sure most of you are familiar with the financial service Mint. It’s a free service that tracks all your accounts, bills, transactions and lets you set up budgets to stay on track. I was a big user several years ago but fell out of it in favor of more manual spreadsheets until recently. Getting… read more
“From beginning to end, everyone I interacted with from Usability Sciences was professional and thorough. I was impressed with the testing technology, the methodology and especially the team that led the project. This is one of the most impactful pieces of research I have ever delivered to my team. Thank you!”
Senior Director
Digital Media Television Networks
“USC managed tight timelines and a client team that was tough to wrangle, But more importantly, the quality of the work was exemplary. It's work I would hold up as "the way we should do things" and share as a case study across the organization.”
Group Product Director
Digital Marketing, Pharmaceutical Company