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The Usability Blog
A Practical Guide to User Experience Insights

Re-branding in Progress

Coming November 2019, Usability Sciences will have a new look and feel which better represents the services we provide!

Shipping Options positively impact Retail Websites

The report identifies that free shipping and in-store pick-up are strategies employed by 90% of the retailers evaluated. This strategy is having a positive impact on combating cart abandonment and encouraging purchase conversion.

Amazon Echo Dot

Design Thinking for Digital Assistants

In 2008, Marvel’s Iron Man showed us Tony Stark’s house of the future, run by his virtual assistant, J.A.R.V.I.S. The ever-present voice was able to answer queries, complete tedious tasks, and streamline the superhero’s life. In 2019, we still don’t have Iron Man suits, but the virtual digital assistant has become a mainstay in many… read more

e-Commerce

When Usability Fails

Recently I attempted to place an order on a website that had unique products that no other manufacturer offers. My initial order with this company was placed by a representative with the company and all future orders were to be reviewed and placed by me. It was easy enough to login to my account, but… read more

Why

Want to know why you’re losing customers?

“Why are we losing customers?” How often does this question come up in meetings and around the (possibly metaphorical) water cooler? For many, it’s a very difficult question to answer. It’s difficult to answer because, in many cases, the data is simply not there. Typically, only 4% of dissatisfied customers will actually voice their complaints… read more

How bad is one negative experience?

So you’re behind schedule and you need to get your designs out the door. The urge to “compromise” and sacrifice the user experience just to get to the minimum viable product is strong. “It’s ok,” someone in your organization probably says, “it’s at the top of the roadmap for v2.” But that might not be… read more

Freshening up your budget: Mobile experiences matter, too

I’m sure most of you are familiar with the financial service Mint. It’s a free service that tracks all your accounts, bills, transactions and lets you set up budgets to stay on track. I was a big user several years ago but fell out of it in favor of more manual spreadsheets until recently. Getting… read more

The Hunt for Headphones

I’ve owned so many headphones over the years I can’t even begin to keep track of them all. Right now I probably have at least 5 pairs, some of which get used regularly, some of them never. However, no headphones have ever fully met my needs yet; they either leave me stuck with wires or… read more

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CLIENT TESTIMONIALS

“From beginning to end, everyone I interacted with from Usability Sciences was professional and thorough. I was impressed with the testing technology, the methodology and especially the team that led the project. This is one of the most impactful pieces of research I have ever delivered to my team. Thank you!”

Senior Director
Digital Media Television Networks

“USC managed tight timelines and a client team that was tough to wrangle, But more importantly, the quality of the work was exemplary. It's work I would hold up as "the way we should do things" and share as a case study across the organization.”

Group Product Director
Digital Marketing, Pharmaceutical Company