“Delivering features doesn’t mean you are delivering value, just like telling a joke doesn’t mean people will laugh. It’s all about how customers receive your feature and if it helps them to meet…
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User feedback is crucial for building something successful. It provides insights into how real users interact with your product or software, what works, and what needs improvement. However, recruiting…
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The headline steals this post’s thunder, but it doesn’t mute our excitement. We are very proud to announce that we have, indeed, launched a podcast. It’s called Untangled. It’s a name that has special meaning for us, because it’s what we do. We help our clients answer questions about their users and the products they create, and it’s what we wanted to do for product owners and product managers.…
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Product managers and UX teams often grapple with creating solutions that cater to diverse user bases. Effective product testing is essential in this process, and it should focus on understanding user…
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Understanding the basics of business—and how “the business” thinks—is a very important, rarely discussed skill for anyone in user research. And not to spoil it for you, but the primary concern for “the business” is MONEY: where it’s coming from, where it’s going, how it’s being used, and how it’s being saved. As researchers, we should aim to uncover money-saving (or money-generating) insights.…
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Ask most people the difference between usability testing and accessibility testing, and they won’t know what to tell you. Why would they? Most people just want products and websites to be easy to use and provide them with the desired outcome. They don’t need to know the ins and outs of how different testing methods unfold or why. …
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Discover why UX in the healthcare industry needs a check-up. Explore the challenges hindering user-friendly designs in healthcare websites and software, and learn how prioritizing audience understanding and simplicity can lead to better patient outcomes.…
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People are attached to their phones — anywhere you look and everywhere you go. Our mobile devices spur attitudinal and behavioral patterns that are unique to this form of technology. This is why mobile usability is a big deal and why testing for it comes with a unique set of best practices.…
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We all love a sidekick: Chewbacca, Ron Weasley, Samwise Gamgee. In films and movies, a sidekick supports the protagonist by helping them achieve their goals, overcome difficulties, and develop as a character. Sidekicks can also offer high-level observations that move the plot along and add a hue to the narrative. …
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“There are no shortcuts. If you’re working on finding a shortcut—the easy way—you’re not working hard enough on the fundamentals. You get away with it for a spell, but there is no substitute for the basics. And the first basic is good old-fashioned hard work.” Coach John Wooden. …
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