Mixed-Method Approach to User Test Virtual Assistants
What does the rise of the Digital Assistant mean for the businesses and industries that are now forced to compete in this Internet of Things (IoT) environment?
FREE Webinar: Writing an Awesome Proposal for a UX Conference
As part of our personal and organizational commitments to diversity and inclusion, UX Research & Strategy & Dallas Black UX have partnered with Usability Sciences to present How to Write an AWESOME Conference Proposal.
Re-branding in Progress
Coming November 2019, Usability Sciences will have a new look and feel which better represents the services we provide!
Shipping Options positively impact Retail Websites
The report identifies that free shipping and in-store pick-up are strategies employed by 90% of the retailers evaluated. This strategy is having a positive impact on combating cart abandonment and encouraging purchase conversion.
Design Thinking for Digital Assistants
In 2008, Marvel’s Iron Man showed us Tony Stark’s house of the future, run by his virtual assistant, J.A.R.V.I.S. The ever-present voice was able to answer queries, complete tedious tasks, and streamline the superhero’s life. In 2019, we still don’t have Iron Man suits, but the virtual digital assistant has become a mainstay in many… read more
When Usability Fails
Recently I attempted to place an order on a website that had unique products that no other manufacturer offers. My initial order with this company was placed by a representative with the company and all future orders were to be reviewed and placed by me. It was easy enough to login to my account, but… read more
Want to know why you’re losing customers?
“Why are we losing customers?” How often does this question come up in meetings and around the (possibly metaphorical) water cooler? For many, it’s a very difficult question to answer. It’s difficult to answer because, in many cases, the data is simply not there. Typically, only 4% of dissatisfied customers will actually voice their complaints… read more
How bad is one negative experience?
So you’re behind schedule and you need to get your designs out the door. The urge to “compromise” and sacrifice the user experience just to get to the minimum viable product is strong. “It’s ok,” someone in your organization probably says, “it’s at the top of the roadmap for v2.” But that might not be… read more
Freshening up your budget: Mobile experiences matter, too
I’m sure most of you are familiar with the financial service Mint. It’s a free service that tracks all your accounts, bills, transactions and lets you set up budgets to stay on track. I was a big user several years ago but fell out of it in favor of more manual spreadsheets until recently. Getting… read more
The Hunt for Headphones
I’ve owned so many headphones over the years I can’t even begin to keep track of them all. Right now I probably have at least 5 pairs, some of which get used regularly, some of them never. However, no headphones have ever fully met my needs yet; they either leave me stuck with wires or… read more