Taxonomy Research
Use your customers to build your taxonomy and improve findability

Taxonomy Research

Over the last decade of conducting website intercept research, we found that the #1 reason for task failure is that site visitors were unable to find what they were looking for. In our efforts to better understand the “why” behind poor “findability,” we found that the site’s taxonomy is a primary influence.

Whether you start from scratch or are seeking to optimize an existing taxonomy, it is critical to understand how visitors will locate information on your site. Our user-driven research approach will help you improve the “findability” of information on your site and provide a more successful visitor experience.

Our Approach

Usability Sciences believes a multiphase research approach is best for arriving at a recommended taxonomy. After collecting your objectives, Usability Sciences will create a customized research solution that takes advantage of the following research activities and ensures a high quality, cost-effective outcome.

  • Card Sorting is an effective method for finding out how people think your content should be organized, and is typically used when the goal is to create a new taxonomy.
  • Tree Testing is an effective method for evaluating the findability, labeling and organization of an existing taxonomy or newly proposed one.
  • Expert Review of a competitor’s taxonomy targets understanding how your competitors approach their online taxonomy.
  • Focus Groups provide perspective from target audiences on their preferences for locating information, how those viewpoints relate to the taxonomy and any additional insights that could impact future taxonomy decisions.
  • Stakeholder Interviews provide Usability Sciences with a deeper understanding of each stakeholder’s role, as well as an overall understanding of the organizational requirements of the taxonomy and its associated maintenance process. Discussions are conducted with those impacted by or having an impact on the website’s taxonomy.

The Results

Our multiphase approach will provide you with recommendations on:

  • How to organize your site’s content
  • What to name each category
  • Where content should be placed

Contact Us today to learn more about how we can help you improve findability on your site.


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“From beginning to end, everyone I interacted with from Usability Sciences was professional and thorough. I was impressed with the testing technology, the methodology and especially the team that led the project. This is one of the most impactful pieces of research I have ever delivered to my team. Thank you!”

Senior Director
Digital Media Television Networks

“USC managed tight timelines and a client team that was tough to wrangle, But more importantly, the quality of the work was exemplary. It's work I would hold up as "the way we should do things" and share as a case study across the organization.”

Group Product Director
Digital Marketing, Pharmaceutical Company