Moderated Remote Research
Thanks to modern technology, a variety of user experience research methodologies can be conducted online very effectively, often for a lower cost than traditional lab research. If the parameters of your research project require users who are unable to attend a lab-based session or your working team is unable to attend research sessions in person, we will construct a fully-remote research session, administered online, that will generate insights on par with in-person lab research.
Many user experience research and usability testing companies conduct online tests via a “crowdsourced” model, and while this can occasionally be a reasonably effective way to collect generalized feedback, the flaw with this model is that it lacks the recruitment element. At Usability Sciences, all of our research – lab-based or remote – is performed on users that have been specifically recruited based on their profile and how well it aligns with your target users. Don’t let the lure of fast, cheap, mass testing produce results that don’t align with your true target audience. Let our team help you get value out of remote research the right way.
Types of Remote User Research
Remote user research can be conducted at any stage of the user journey:
Get to know your users:
- Content Aggregation
- Diary Studies
- Exploratory Interviews (IDI's)
- Stakeholder Interviews
Define, Explore & Ideate
- Strategic Innovation Workshops
- Continuous Improvement Workshops
- Design Thinking Workshops
Test & Improve
- Concept Validation
- Usability Testing
- Agile Usability Testing
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The issues that will impact your business’s future are out there. Let us help you identify them and guide you and your team to the solutions and insights you need to overcome them. Contact our team today.