Our History
Usability heritage, user experience focus

Our History

The making of an industry leading organization

Usability Sciences was founded by Jeff Schueler, our President, after he experienced the benefits of usability testing in his product development position at IBM. The doors of Usability Sciences opened on December 15, 1988, and the company consisted of Jeff and one part-time employee.

In the early years, our customers were exclusively software companies.  The software industry, particularly the PC software manufacturers, became painfully aware of the consequences of delivering a product that wasn’t “user-friendly.”  We had the good fortune to work with PC software pioneers like Lotus, Borland, and Microsoft.  In several instances, we educated them to the benefits of usability testing only to see them create their own in-house usability teams.  Our revenues took a hit when this happened, of course, but our credibility and influence rose ever higher.

In the mid-1990’s the web really started to come of age.  Websites were popping up all over and were primarily built by ad agencies.  The agencies had little knowledge of usability, so the sites themselves closely resembled full page print ads.  The user experience of these early sites was dreadful.  The good news for the fledgling usability industry was that every company needed its own web presence with the need to deliver an ever-better user experience on their website.  We adapted our methodologies to accomodate website usability testing and the company grew significantly.

In 2001 we introduced our patented WebIQ® technology to the online research world.  WebIQ combines the best features of (1) web analytics and (2) online surveys by gathering data about where people go on your site and how they feel about it.  With the maturation of our analytical tools and techniques, we introduced our Site Intercept Survey so that we could help our customers understand what was really happening on their site, why it was happening, and how they could improve it.

One glance at our current client list demonstrates how successful our team has been. By sticking to our core beliefs, and creating an atmosphere of teamwork and fun, Usability Sciences has grown to one of the largest usability companies in the world.  We now have 50~ employees and over 25 years of experience perfecting the process of gathering and interpreting customer experience data and providing recommendations for improvement.

With a heritage in usability testing, our focus has always been on the user experience. Today, we offer our clients a complete portfolio of lab-based, web-based, and field solutions to help them compete and win in the marketplace.  Through us, our clients hear, see, and understand their customers better, and design better user experiences as a result.

Contact Us today and learn how we can help you.


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“From beginning to end, everyone I interacted with from Usability Sciences was professional and thorough. I was impressed with the testing technology, the methodology and especially the team that led the project. This is one of the most impactful pieces of research I have ever delivered to my team. Thank you!”

Senior Director
Digital Media Television Networks

“USC managed tight timelines and a client team that was tough to wrangle, But more importantly, the quality of the work was exemplary. It's work I would hold up as "the way we should do things" and share as a case study across the organization.”

Group Product Director
Digital Marketing, Pharmaceutical Company