SMB: Express Usability Research
A 3D Design Company
Usability Sciences
Jul 20, 2025
B2B
SMB: Express Usability Research
A 3D Design Company
Usability Sciences
Jul 20, 2025
B2B
A 3D Design Company
Where are the friction points in our 3D modeling software?
Objectives
Conduct End-to-End user research:
Objectives
Conduct End-to-End user research:
Understand the current end-iuser experience.
Understand the current end-iuser experience.
Identify friction points in the experience.
Identify friction points in the experience.
Gather end-user expectations.
Gather end-user expectations.
Gather ideas for future improvements and features.
Gather ideas for future improvements and features.
Research Plan
Research Plan
1
Express Usability Study
Truncated Usability Study, to assess ease of the use, discoverability and intuitiveness
1
Express Usability Study
Truncated Usability Study, to assess ease of the use, discoverability and intuitiveness
2
Quick Setup
1 day of testing
2
Quick Setup
1 day of testing
3
6 Target Audience Participants
Recruited from our database or client list
3
6 Target Audience Participants
Recruited from our database or client list
4
1 Day Turnaround
Includes detailed findings and high-level recommendations
4
1 Day Turnaround
Includes detailed findings and high-level recommendations
"This is supposed to be a tool for novice designers? I'm almost an expert and I don't know what's happening."
"This is supposed to be a tool for novice designers? I'm almost an expert and I don't know what's happening."
Key Learnings
Key Learnings
Experience demands more technical knowledge than anticipated.
Experience demands more technical knowledge than anticipated.
Specific terminology (e.g., Fork, Union) and hotkeys needed clarification to enhance usability.
Specific terminology (e.g., Fork, Union) and hotkeys needed clarification to enhance usability.
Users struggled to understand they needed the left panel object selection and editing.
Users struggled to understand they needed the left panel object selection and editing.
To orient themsleves on the canvas, particularly after using 360 rotate feature, leading to confusion about design space.
To orient themsleves on the canvas, particularly after using 360 rotate feature, leading to confusion about design space.
Results
Insight Driven Recommendations
Results
Insight Driven Recommendations
1
Improve Discoverability of Tools
Implement an introductory tutorial on the lanfing page to guide users through the platform.
1
Improve Discoverability of Tools
Implement an introductory tutorial on the lanfing page to guide users through the platform.
2
Dumb it Down
Create a novice-friendly flow and layout that exposes design options.
2
Dumb it Down
Create a novice-friendly flow and layout that exposes design options.
3
Refine for Target Audience
Interview non-designers to identify novice-friendly terminology and update site accordingly.
3
Refine for Target Audience
Interview non-designers to identify novice-friendly terminology and update site accordingly.
4
Provide Educational Resources
Help users understand terminology, hotkeys and interactions.
4
Provide Educational Resources
Help users understand terminology, hotkeys and interactions.
Suggested Industry Reads
Check out other case studies from similar industries to see how others tackled the same challenges.
Suggested Industry Reads
Check out other case studies from similar industries to see how others tackled the same challenges.
FinTech
Comprehensive Consumer Insights: A Multi-Method Case Study
Multi-phase consumer research to inform marketing and product strategy, combining focus groups, surveys, and IDIs.
E-commerce
Omnichannel Research
Omnichannel research tracks user behavior to design seamless, consistent experiences across digital, physical, and human touchpoints.
Pharma
On Call, On Demand: A Diary Study of Patient-Nurse Connections in a Digital World
Mixed method research, with a primary focus on longitudinal evaluation of value and utility
FinTech
Comprehensive Consumer Insights: A Multi-Method Case Study
Multi-phase consumer research to inform marketing and product strategy, combining focus groups, surveys, and IDIs.
E-commerce
Omnichannel Research
Omnichannel research tracks user behavior to design seamless, consistent experiences across digital, physical, and human touchpoints.
Pharma
On Call, On Demand: A Diary Study of Patient-Nurse Connections in a Digital World
Mixed method research, with a primary focus on longitudinal evaluation of value and utility
©2025 Usability Sciences
©2025 Usability Sciences