What is Site Intercept Research?
Site Intercept research is a way to evaluate the online experience of your site or digital application among target-market customers who are intercepted during their online interaction. It is one of the fastest, most productive routes to continuous site improvement by identifying who visits the site, why they visit, how successful they were during their visit and what barriers to success may be present.
Why do a Site Intercept Study?
The insights and actionable results from Site Intercept research can be used to:
- Increase conversion
- Understand where the site is failing against its mission or against visitor objectives
- Identify underlying problems with design or navigation
- Answer unresolved business questions
Working with Usability Sciences benefits our clients at each stage of the research process:
Client results are derived by data mining along our proven analytical framework:
- Mission Level – Is this site attracting the target audience, and fulfilling their needs?
- Organization Level – How is the “findability” of information?
- Decision-making Level – Does the completeness of the content enable conversion behaviors?
- Transaction Level – Does the design and usability of transaction features (cart, check-out, registration, downloads, etc.) enable conversion behaviors?
- Policy Level – What is the awareness of and reaction to business policies?
- Technology Level – Are technical issues present that disrupt the digital experience?
- Competition Level – How does the site lead or trail in the competitive environment?
This framework is important because we hold that the most productive route to site improvement requires identifying which visitors experience failure, understanding where and why they failed, and then addressing the root cause of the failure. By delivering these actionable insights in this way, we prepare our clients to make informed decisions so their digital failures can be quickly corrected.
Contact us today to learn more about what your website visitors actually experience.