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    and user experience methodologies.

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  • Understand how target market users of your site, app, or device, interact with it, where they are successful and where they encounter difficulties using it.
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Customer Experience
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Participant Recruiting

What I talked about at Ignite DFW

In January, I had the opportunity to present, “Bad User Experience is never done with Malice” at the local Dallas Ignite event. For those unfamiliar with this structure, each speaker is given 5 minutes to present 20 slides on a topic of their choice. While this alone doesn’t sound that difficult, there was an added… read more

Setting the Right “Taxpectations”

It’s that wonderful time of the year again – Tax Season. Depending on your situation, you either look forward to doing your taxes or dread the thought of filing them.

Even the Bubble Wrap

The customer experience is a story, and the littlest things can change how users tell that story...

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