Solutions Overview

Turn your online customer experience into a competitive advantage

Our research methodologies, used by more than 500 global clients and refined over 20 years of experience, cover three lines of research, each of which feeds a site's continuous improvement process. We recommend our clients begin by deploying Attitudinal Analytics® the most advanced online user experience survey program in the world. Combined with usability testing and field-based solutions, Attitudinal Analytics® helps turn the online customer experience into a true, sustainable, competitive advantage.

Online User Experience Research: These programs provide answers to the WHY questions that constantly arise from your web analytics data. Every site fails some segment of its visitors at some point. Visitors who fail are 43% less likely to recommend your site and 45% less likely to return than visitors who succeed. Our proprietary analytical framework lays out a prioritized set of findings and recommendations based on eliminating the causes of visit failure at their root, wherever they may arise in the user's journey.

Usability Testing: Our user experience professionals watch customers interact with your website, software application or product in a controlled setting. These qualitative methodologies can be productively employed in tandem with questions arising out of web analytics data, as well as being an essential part of testing new site features, functionality, or redesigns.

Field Studies & Focus Groups: We take our testing methodologies to the field where specialists moderate focus groups and/or observe customers interacting with products in their natural environment.

Our solutions cross international boundaries. We can help you with all your global, multilingual user experience research, as well as your US-focused Hispanic user experience studies.

Contact Us and we'll get you started right away.