Usability is the Competitive Edge

Usability Test

What is a Usability Test?

Usability testing is typically conducted in a usability lab environment. Target market users of your website, software application, or hardware device are given a predefined set of tasks and are asked to perform them while being observed. The tests themselves are one-on-one sessions - not a multiple participant focus group. Usability Test Video
  • Usability analysts, teamed in pairs, moderate, observe, and note how test participants interact with whatever they are testing and how easily the testers are able to complete their tasks.
  • Upon completion of the testing sessions over a period of several days, the usability analysts process the results looking for consistent issues that impede usability.
  • The report they produce provides our customers with actionable recommendations for overcoming usability issues and improving the user experience.

When should you conduct a Usability Test?

  • Usability testing can be conducted at any time in the development cycle
  • Testing early in the cycle is most effective because it reduces development cost
  • Even when conducted late in the cycle, issues around terminology and content location can be easily fixed

What are the benefits of a Usability Test?

  • You will improve the user experience before launch
  • You will identify usability issues that can be addressed in subsequent releases
  • You will have confidence that you have delivered a quality product

What other solutions complement the Usability Test?

Why Usability Sciences?

A great online experience is no accident. Usability Sciences provides solutions to improve the user experience. We uncover the “why” and the “how” to improve user experience on your site. You develop the formula to differentiate, build brand loyalty, and increase revenue. Our comprehensive research is online, lab-based and in the field.  Dig deep into your customers’ intents, attitudes and behaviors; determine who is coming to your site, what they do, why they do it.  Hundreds of global multi-national, multi-channel companies have chosen Usability Sciences to differentiate, build brand loyalty and increase their revenues.

Contact Us for more information or to schedule a Usability Test.

 

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