What is a Usability Test?
A Usability Test is a way to evaluate a product or service with your ideal, target-market customers. An expert analyst team works with users of the product in one-on-one sessions to collect data and identify problems, individually tailoring sessions for each and every user.
Our experts work with you to help you understand not just what the users say and do, but also what they don’t say and don’t do.
Why do a Usability Test?
The feedback and results from a Usability Test can be used to:
- Increase conversion rates & Improve sales
- Reduce help desk or call center costs
- Get stakeholder buy-in for necessary changes
- Answer unresolved questions raised by web analytics
- Identify underlying or systemic problems typically overlooked in smaller-scale research
Types of Usability Testing
Test websites and desktop apps
Mobile & Tablet
Test on any mobile platform
Compare experiences across platforms
Step through prototypes to validate before building
Users will share their experiences and provide valuable anecdotes
Test a few users and get quick results
Rapid Iterative Testing
Test on alternating days, implementing changes on the off-days – Run through a development cycle in only a week
Users from around the country – or around the world – participate in online sessions
With our network of partners – or your facilities – we can travel to and test anywhere
I was impressed with the testing technology, the methodology and especially the team that led the project. This is one of the most impactful pieces of research I have ever delivered to my team.
-Senior Director of Digital Media, A&E Television Networks
Usability Testing benefits your customers and, in turn, your company. You get the chance to see people use your product/website/etc. in realistic situations and describe the experience in their own words. You may see them do something unexpected or hear suggestions for new features. Most importantly, you get insights into how your users think.
Contact us today to see how to delight and satisfy your customers by uncovering significant website issues.