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The Usability Blog
A Practical Guide to User Experience Insights
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C-Suite CX Warning!

Learn from Costco and test (duh) digital before you deploy! If you are an occupant of the C-suite, you have been assailed for at least the last 24 months by a blizzard of research reports urging upon you the need for digital transformation.  Drive digital into the heart of the customer experience, says Forrester (or… read more

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The Wrong and Right Mentalities for Omni-Channel

The Wrong Mentality: Last month, I wanted to buy a video game. I looked it up online at Amazon, but then thought, we’re already out running errands and my wife wants to go to Target. I wonder if I could get it there. So I went to Target’s website on my phone and found that… read more

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The Usability of Remotes

Every so often we feature user experience based reviews of everyday items. With that being said, back in November, I had a very successful Black Friday and got myself a new receiver and remote control for my home theater (online, of course, no way I’m fighting Black Friday crowds for any deal). Now lots of… read more

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Order Online and Pick Up in the Store, but Where? Part 2

Signs that guide inside for Online Order pickup Part One of this blog gave examples of retail stores that display noticeable signage at the door or immediately after to direct their customers where to pick up their online orders. In this blog post, we’ll look at signage inside stores that offer online order pickup. Online… read more

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Order Online and Pick Up in the Store, but Where?

More retailers are offering the service to order products online for pick-up at a nearby store, sometimes as soon as an hour later. This service provides consumers the convenience of online shopping, the ability to examine the product in person before taking it home and often eliminates the cost of shipping. And once they are… read more

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Promo Emails Only Work If Your Site Does

Earlier last week, I received an email from Panera Bread promoting their ‘Clean Pairings Menu’ with options for 500 calories or less. Excited at the possibility of having my absolute favorite soup (cheddar broccoli, YUM!) and a salad or sandwich for only 500 calories, I immediately clicked on the link. What happened next was both… read more

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Measure & Optimize the Digital Customer Experience

Our CSO, Roger Beynon, recently conducted a webinar for Qualtrics. In this webinar Roger discusses: The seven levels that comprise a comprehensive Customer Experience analysis framework How Site Intercept can facilitate behaviorally- and contextually-triggered data collection within that framework How the framework helps dictate improvement priorities for your site to drive greater customer conversion, retention,… read more

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Rapid Iterative Testing & Website Usability – Video Podcast

A few weeks ago our COO, Scott Gunter, sat down with Alex Harris of Marketing Optimization to talk about Rapid Iterative Testing and Website Usability.  Take a look at the video podcast linked below where you can learn more about how Rapid Iterative Testing and Website Usability can increase conversion rates. Follow Alex Harris on twitter… read more

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5 Secrets for Usability Recruiting

Every usability research project requires the right participants, It takes a lot of concentrated effort to get those participants. To highlight the importance of a recruiting here are five secrets for usability testing straight from our recruiting team. The first and most critical step, build a robust screener. The screener is the most important part of… read more

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CLIENT TESTIMONIALS

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Digital Marketing, Pharmaceutical Company