The Usability Blog - A Practical Guide to User Experience Insights

A Usability Testing Company

Perhaps the most valuable aspect of user experience testing is that it protects product or website designers against “grounding” – the tendency (from which none of us are immune) to see the world in self-referential terms.  This recently hit home in a way that was both attention-getting and... read more
The animated show Futurama, from Simpsons-creator Matt Groening, brought us absurd comedy and heartbreaking sadness, with nuggets of wisdom throughout. One such tidbit, which generally applies to life, philosophy, and other lofty ideas, has also seemed to me to be very fitting in this field of... read more
Research has found that companies who provide a seamless and consistent experience across channels – including web, mobile, email, social media and in-store – not only yield higher sales, but also retain more than twice as many customers than companies with ineffective cross-channel strategies.... read more
Persona sets developed without the use of a proven mental model are rarely sophisticated enough to meet the needs of an omni-channel world.  These days, our clients want robust, authentic, thinking personas that: 1. facilitate better content marketing 2. have a predictive capability 3. provide... read more
Will unmoderated online testing ever replace standard usability testing? Of course NOT, but it can be effective in the proper circumstances. Join us to talk about the myths and truths of unmoderated user testing, how it compares to standard usability sessions, and when to employ it.  Join Adrienne... read more
Is trust one of the metrics you use to measure the health of your relationship with your customers?  If not, there is growing evidence that it should be, especially if Millennials are important to your business.Over the course of this year, we have interviewed dozens of Millennials, many of them... read more
As corporations set strategy and re-organize around the idea of customer-centricity, they look to achieve competitive advantage by creating a superior customer experience. Building that experience starts with a candid view of the customer journey.  Journey mapping is an art, to be sure, and there... read more
For the past several years, as Apple’s iOS and Google’s Android operating systems have competed across multiple fronts (for consumers, for developer support), one point that has frequently been called out is the issue of Android fragmentation. This refers primarily to the numerous versions of... read more
About this time every year we get an announcement from Apple related to a new phone with features we can’t live without, a groundbreaking new device, or an overhaul to an existing OS. As a usability company we wait excitedly(strikethrough) anxiously for this day. It means that usability testing... read more
Microsoft’s Xbox One has been out and available to the public for about 10 months at this point and is really just starting to hit its stride. It has certainly suffered its fair share of setbacks to get to this point, namely the controversy over Microsoft’s “always online” and used game policies (... read more

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