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The Usability Blog
A Practical Guide to User Experience Insights
insight-into-gaining-insight

Insight Into Gaining Insight: Sonesh Shah from Bosch

Guest Author: Sonesh Shah Director of Digital at Robert Bosch Tool Corporation I was asked to co-present a session at the 2016 IRCE conference with Scott Kincaid of Usability Sciences. The theme of the session was “B2B and usability research.” For this session, our team paired up with Usability Sciences to collaborate on a round of… read more

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Don’t Miss Our Dreamforce 2016 Session

For the 6th year in a row find our own Scott Kincaid presenting at Dreamforce. He will be joined by co-presenters Matt Lamb and Josh Monson. The title of this years Dreamforce session is Usability Ninja Series: Tips and Tricks for Improving Usability. Check out the Synopsis below: If you’re looking to improve adoption of your… read more

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Silos Hurt the Customer Experience

Offering multiple paths to purchase is great but that’s just part of a great customer experience. I’m sure many of you have purchased an item online then gone to the store to pick it up. You may have wanted to save money on shipping or, if you’re like me, you procrastinated and ended up needing… read more

e-commerce

How Does Your CX Compare to the Competition?

How successful are you at measuring customer experience? While working with many of our customers, we’ve noticed that they’re implementing CX measurement programs to help guide them in making improvements.  In support of this effort, we’ve developed a CX Measurement Index to help our customers and prospects get a clear picture of how successful other… read more

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Password Rules Should Never be Hidden!

Don’t hide the password rules from potential customers! We all have experienced the anxiety of coming up with a secure and unique password when creating a new account. Too often we simply relied on a familiar stand-by used for other accounts and risked the hackers delight at getting one password to open them all. As… read more

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Pokémon Go and Server Problems

Like a lot of other people, I’ve recently become enamored with the new game Pokémon Go (an “augmented reality” game that encourages players to actively explore the real world to catch creatures known as Pokémon). And, also like a lot of other people, I’ve experienced a lot of issues with the game; given the explosive… read more

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How to Decide Between a DIY UX Tool or a Full UX Test

With all the new do-it-yourself UX tools available to professionals, it’s becoming more difficult to know which direction is the right one for your company. You might spend hours researching different Usability companies as well as their various online tools trying to decide if a full usability study or a quick online survey is the… read more

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A CX Failure: My Mother’s Rant

I like to try to call my mother on my way in to work most days. It’s a great opportunity to catch up on what’s going on in each other’s lives, see how things are going, and start the day with a friendly chat. I was chatting with her the other day about her trip;… read more

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Meet Us at IRCE!

Heading to IRCE this year? We’ll be there in booth 466. Stop by and chat about all things UX, CX, and everything in between. The show kicks off on June 7 at McCormick Place in Chicago, and continues through to the 10th. If you’d like to meet up with one of our team while at… read more

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C-Suite CX Warning!

Learn from Costco and test (duh) digital before you deploy! If you are an occupant of the C-suite, you have been assailed for at least the last 24 months by a blizzard of research reports urging upon you the need for digital transformation.  Drive digital into the heart of the customer experience, says Forrester (or… read more

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CLIENT TESTIMONIALS

“From beginning to end, everyone I interacted with from Usability Sciences was professional and thorough. I was impressed with the testing technology, the methodology and especially the team that led the project. This is one of the most impactful pieces of research I have ever delivered to my team. Thank you!”

Kevin King
Senior Director of Digital Media, A&E Television Networks

“USC managed tight timelines and a client team that was tough to wrangle, But more importantly, the quality of the work was exemplary. It's work I would hold up as "the way we should do things" and share as a case study across the organization.”

Group Product Director
Digital Marketing, Pharmaceutical Company