The Usability Blog - A Practical Guide to User Experience Insights

A Usability Testing Company

Provide Your Customers with Consistent Information EverywhereUsability Sciences has a wide range of methodologies. In-store field studies enhanced with eye-tracking is one approach we can use to assess whether a brand is consistent across digital and ‘brick and mortar’ channels.  What drives... read more
5 Years ago the world, and more specifically the internet, was a different place. Customers were looking for a better online shopping experience.  At that time one of our researchers put together a list of best practices for an online checkout process.  What's amazing about this list(from 5 years... read more
Our COO, Scott Gunter, wrote a blog post for Qualtrics.  Check out the synopsis below and then head over to Qualtrics.com to read the whole post.When deploying a voice of the customer (VoC) program for your website, there are three critical questions to ask. These questions can guide your program... read more
Every B2B sales person operating at C-suite level knows that the decision-making process has changed irrevocably over the past 24 months. The advent of content marketing has delayed dramatically the point at which the prospect is ready to engage with a sales person.  The initial contact with sales... read more
Usability Sciences is pleased to officially announce our partnership with Qualtrics, the world’s leading enterprise insight technology provider.  This partnership combines best-in-class Qualtrics technology with our proven approach for driving continuous website improvement. “We’re excited about... read more
GIGAOM recently put together an infographic on the "Everywhere Customer" and the omni-channel customer experience.  The research, conducted by Google, Nielsen, and Harris Interactive, shows that 98% of respondents use multiple devices in a single day. Additionally, 43% report using their... read more
How many times have you walked back and forth across the grocery store in search of that one item that you can’t seem to find?  How many times have you asked for help, or worse, left without finding it?  Now think about your web visitor.  What if they are looking for an item that they can’t find... read more
If event tickets purchased online can be displayed on a smartphone for entry, make it easy to purchase the tickets using a smartphone.Last weekend my cousin from out of town wanted to see the 6th Floor Museum in downtown Dallas. I had previously looked at the http://www.jfk.org/ website on my... read more
As a usability practitioner, I often find myself critiquing things I come across in the course of my day: “Why is this so hard to figure out?” “It’s too difficult to find the information I want—I’m outta here!” “The company should cut down on the number of steps in this process,” etc. My... read more
Need a real-life example of the financial consequences of neglecting your ecommerce experience? IKEA’s CEO recently conceded that the company is playing catch-up to other online retail giants. Its latest earnings report showed their annual sales have slowed over the past couple of years.Only 70%... read more

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