User interviews
One-on-one conversations that reveal deeper insights into user needs and behaviors.
User interviews
One-on-one conversations that reveal deeper insights into user needs and behaviors.
Hear directly from your users
Before you design a digital product or experience, you need to understand what your users want, how they work, and where things fall short. One-on-one interviews are one of the best ways to uncover those answers early in the process.
Hear directly from your users
Before you design a digital product or experience, you need to understand what your users want, how they work, and where things fall short. One-on-one interviews are one of the best ways to uncover those answers early in the process.
User interviews defined
Unlike focus groups, individual interviews allow for deeper exploration without group bias. These in-depth sessions give recruited interviewees the space to share their goals, frustrations, and expectations. Insights gathered directly from user interviews inform your decisions or serve as the foundation for personas. They can also happen in users' homes for comfort and context.
User interviews defined
Unlike focus groups, individual interviews allow for deeper exploration without group bias. These in-depth sessions give recruited interviewees the space to share their goals, frustrations, and expectations. Insights gathered directly from user interviews inform your decisions or serve as the foundation for personas. They can also happen in users' homes for comfort and context.
Our approach
Our approach
Align goals
We define your research objectives and target audience.
Develop a guide
Our team writes a list of questions tailored to your users.
Recruit participants
We screen and schedule the right users for your study.
Run sessions
One-on-one interviews (up to an hour) are conducted remotely or in our lab.
Analyze and report
After the interviews, we’ll deliver findings to inform your strategy.
What you’ll learn
In-depth interviews help answer questions like: what do your users really need? How do they complete tasks? Where are they getting stuck, and why? Through one-on-one interviews, you’ll get candid feedback in each session (including follow-ups) that surveys can’t handle. Ready to get your project moving? Contact us to get started.
What you’ll learn
In-depth interviews help answer questions like: what do your users really need? How do they complete tasks? Where are they getting stuck, and why? Through one-on-one interviews, you’ll get candid feedback in each session (including follow-ups) that surveys can’t handle. Ready to get your project moving? Contact us to get started.
©2025 Usability Sciences
©2025 Usability Sciences