Personas
Bring your users to life with in-depth profiles that predict behaviors and motivations.
Personas
Bring your users to life with in-depth profiles that predict behaviors and motivations.
A portrait of your users
If you want a window into how your users think, feel, and act, personas are the way to go. They’re essential tools for guiding design, marketing, content, customer support, and sales strategies. When you make decisions with real users in mind, personas help avoid one of the biggest design red flags: building for yourself instead of your target audience.
A portrait of your users
If you want a window into how your users think, feel, and act, personas are the way to go. They’re essential tools for guiding design, marketing, content, customer support, and sales strategies. When you make decisions with real users in mind, personas help avoid one of the biggest design red flags: building for yourself instead of your target audience.
Personas defined
Personas are user archetypes informed by research that capture common beliefs, motivations, and behaviors. They let you see how users will respond to new ideas so your team can move faster. More than just demographic snapshots, well-crafted personas reveal how different users perform tasks, make decisions, and react to features.
Personas defined
Personas are user archetypes informed by research that capture common beliefs, motivations, and behaviors. They let you see how users will respond to new ideas so your team can move faster. More than just demographic snapshots, well-crafted personas reveal how different users perform tasks, make decisions, and react to features.
Our approach
Our approach
Review existing research
We analyze your gathered data to define user demographics.
Add context
We conduct other research to broaden the view.
Conduct research
Interviews, focus groups, or field studies fill in the gaps to bring personas to life.
Get channel data
From website analytics and surveys to call center transcripts, we glean insights from every contact point.
What you’ll learn
Personas help you understand what motivates or frustrates your users and anticipate how they’ll respond to content. Designing with their needs in mind reduces subjective decision-making and eliminates guesswork, aligning your team around a shared view of your user. Ready to get your project moving? Contact us to get started.
What you’ll learn
Personas help you understand what motivates or frustrates your users and anticipate how they’ll respond to content. Designing with their needs in mind reduces subjective decision-making and eliminates guesswork, aligning your team around a shared view of your user. Ready to get your project moving? Contact us to get started.
©2025 Usability Sciences
©2025 Usability Sciences