Focus Groups

Get firsthand reactions and feedback from your users in a collaborative setting.

Focus Groups

Get firsthand reactions and feedback from your users in a collaborative setting.

What your users really think 

Focus groups give you unfiltered opinions, sparking conversations that uncover insights you won’t get from surveys. A group environment encourages discussion, debate, and even new ideas, giving you a better understanding of your target audience.

What your users really think 

Focus groups give you unfiltered opinions, sparking conversations that uncover insights you won’t get from surveys. A group environment encourages discussion, debate, and even new ideas, giving you a better understanding of your target audience.

Focus Groups defined

Compared to one-on-one interviews, focus groups gather multiple perspectives at once to help you get ideas early, whether you're in the early concept phase or refining an existing product. They’re quick, cost-effective, and deliver feedback in real time.

Focus Groups defined

Compared to one-on-one interviews, focus groups gather multiple perspectives at once to help you get ideas early, whether you're in the early concept phase or refining an existing product. They’re quick, cost-effective, and deliver feedback in real time.

Our approach

Our approach

Define the Focus

We work with you to identify your research objectives and 

target audience.



Plan the Conversation

Our team designs a customized session guide with topics and questions to keep conversations productive.

Find the Right Participants

Our in-house recruiters reach out to participants who match your audience profile.

Facilitate Sessions

We run engaging 90 to 120 minute sessions with 6-8 participants, all conducted in one day or over multiple days.



Analyze and Deliver

After the sessions, we gather our findings for you into a clear and actionable report that highlights customer attitudes, perceptions, and preferences.

What you’ll learn

Focus groups help you answer big questions, like, what do users think of your product? What improvements would they suggest? Which features matter most to them? What are their biggest needs and pain points?
 These insights don’t stand alone: they guide other research efforts, 
like improving your site’s navigation or shaping your product roadmap. Ready to get your project moving? Contact us to get started.

What you’ll learn

Focus groups help you answer big questions, like, what do users think of your product? What improvements would they suggest? Which features matter most to them? What are their biggest needs and pain points?
 These insights don’t stand alone: they guide other research efforts, 
like improving your site’s navigation or shaping your product roadmap. Ready to get your project moving? Contact us to get started.