Define objectives
Together we’ll find your research goals, target audience, locations, and key points.
Build a plan
Our team crafts a guide, including set questions and metrics, or we can take a laid-back observational approach.
Recruit participants
We schedule your users in advance or recruit them on-site.
Conduct sessions
Over several days, we visit users and observe how they work, ask follow-up questions, and document challenges and behaviors.
Analyze results
We’ll compile our findings into a clear report with actionable insights on user needs, behaviors, and environmental factors.
