Go where your users are
When building or refining a product, understanding real-world context is everything. Where do users interact with your product? What tools do they use to get the job done? Lab studies can only go so far. To uncover the full picture, you can observe people in their natural environment, doing what they normally do.
Field studies defined
Field studies involve on-site observation and informal interviews that reveal how people naturally behave with your product, or without it. This helps uncover challenges, environmental constraints, and patterns you won’t find in a lab or survey.
Our approach
Define objectives
Together we’ll find your research goals, target audience, locations, and key points.
Build a plan
Our team crafts a guide, including set questions and metrics, or we can take a laid-back observational approach.
Recruit participants
We schedule your users in advance or recruit them on-site.
Conduct sessions
Over several days, we visit users and observe how they work, ask follow-up questions, and document challenges and behaviors.
Analyze results
We’ll compile our findings into a clear report with actionable insights on user needs, behaviors, and environmental factors.
What you’ll learn
Field studies answer questions like: how do users complete tasks and what gets in their way? How do physical environments impact their behavior? What problems are users solving on their own? How can you improve the experience based on what users actually do? Field studies are valuable when designing for mobile, in-store, or any experience that’s hard to replicate in a lab.
