Usability Science

Webinar : Your Current Personas Need to Grow Up and Get a Life

Personas developed without the use of a proven mental model are rarely sophisticated enough to meet the needs of an omni-channel world.  These days, our clients want robust, authentic, thinking personas that:

  1. facilitate better content marketing  
  2. have a predictive capability
  3. provide visibility into the customer journey and insights into how to improve it  

In the B2C world, competitive pressures call for personas that can be applied predictively.  Website design teams need a productive, efficient way to prioritize the ever-expanding list of features, functions, and digital experiences they can build into their sites. In the B2B space, the challenge is all about creating content and delivering it to the appropriate audience at the optimal point in their decision-making journey. By researching and creating personas using a proven mental model, research teams have the ability to predict their personas’ response to the design options.  This saves time, removes friction from the development process, and reduces the risk and cost of downstream rework.

Join Roger Beynon, our CSO, as he presents this thought provoking webinar.


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“From beginning to end, everyone I interacted with from Usability Sciences was professional and thorough. I was impressed with the testing technology, the methodology and especially the team that led the project. This is one of the most impactful pieces of research I have ever delivered to my team. Thank you!”

Kevin King
Senior Director of Digital Media, A&E Television Networks

“USC managed tight timelines and a client team that was tough to wrangle, But more importantly, the quality of the work was exemplary. It's work I would hold up as "the way we should do things" and share as a case study across the organization.”

Group Product Director
Digital Marketing, Pharmaceutical Company