Provisional Personas


How to Create Provisional Personas


Often referred to as a Proto Personas, Provisional Personas leverage project stakeholder's intuition and anecdotal evidence, used to create an outline for future research endeavors. Unlike a buyer, marketing, or UX persona, Provisional Personas require very little upfront investment, are not backed by actual data, and should not replace real research. This activity is best used to identify gaps in knowledge, prioritize the importance of the missing information, and to plan future research.

This document is intended for:

  • Product Owners
  • CX/ UX Researchers
  • Designers

With this document, you'll be able to: 

  • Differentiate between a buyer/marketing/ UX persona and a provisional persona
  • Facilitate the activities necessary to build a provisional persona 
  • Use the provisional personas to identify gaps in knowledge