The Usability Blog
A Practical Guide to User Experience Insights

Usability Sciences’ Launches Hispanic User Experience Solutions

Dallas, TX, June 12, 2007 — Texas-based Usability Sciences recently launched a set of solutions for understanding and improving En Español websites designed for the growing online US Hispanic marketplace. With the launch of Hispanic User experience solutions, such as Usability Testing, Field Studies and Online User Experience Research, clients that have already launched or are planning to launch domestic Spanish language sites are able to clearly understand the diverse user intents, behaviors and resulting attitudes formed from the actual user experience – resulting in optimized website experiences. For more than a decade, Usability Sciences has helped improve customer experiences in over 25 different countries and languages. Usability Sciences’ Hispanic User Experience offering has been built on a foundation of identifying and addressing multilingual user issues for many years.

According to Tamara Barber’s report “When To Build A Spanish-Language Website”, Forrester Research, Inc., April 2007, “English-language websites underserve 51% of online Hispanics. Forrester’s survey data shows that while 23% of online Hispanics must have Spanish online, 51%, or 7.1 million, of online Hispanics say that they benefit from Spanish-language Websites. This preference for Spanish is driven by acculturation factors like where they were born, how long they, or their families have been in the US, and their level of education.”

”Eric Feige, General Manager of Usability Sciences, adds, “With a diverse population of over 1.5 million Hispanics in Dallas-Fort Worth, our location in North Texas gives us a strategic advantage in assessing actual user behavior across a wide spectrum of consumers that are very important to our clients. We are able to analyze the interactive behavior of thousands of user sessions from Hispanic consumers with a focus on improving the customer experience for this under served online community. Our findings and recommendations have helped numerous clients understand how to best design and refine their Spanish language sites“

About Usability Sciences: For nearly 20 years Usability Sciences has been helping clients discover the attitudes, intents, and behaviors of their customers so they can leverage the power of their online presence across all of their customer channels. Hundreds of the largest global multi-national, multi-channel companies have chosen Usability Sciences to increase sales and conversion rates, improve brand loyalty, and differentiate themselves from competitors.


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“From beginning to end, everyone I interacted with from Usability Sciences was professional and thorough. I was impressed with the testing technology, the methodology and especially the team that led the project. This is one of the most impactful pieces of research I have ever delivered to my team. Thank you!”

Kevin King
Senior Director of Digital Media, A&E Television Networks

“USC managed tight timelines and a client team that was tough to wrangle, But more importantly, the quality of the work was exemplary. It's work I would hold up as "the way we should do things" and share as a case study across the organization.”

Group Product Director
Digital Marketing, Pharmaceutical Company