Generative User Research

The Desired Path, Source: Instagram @soenxen

Imagine pouring your time, energy, and resources into developing a product or digital experience, only to find out later that your customers don’t want it!

Sounds devastating right! Unfortunately, this nightmare happens every day. Due to a lack of awareness, resources, or skill, up-front user research, the cornerstone of user experience, is usually put on the back burner. It is often not until a product release or a post-release disaster, that some teams engage the real users of their products.

But it doesn’t have to be this way. Usability Sciences offers a variety of generative and evaluative research methods to gather the insights you need to make sure this doesn’t happen to you. Our team of skilled user researchers will engage with real users to learn and understand :

  • User needs
  • Desires
  • Journeys
  • Intentions

All of which you can apply to:

  • Product Strategy
  • Ideation Workshops
  • Road Map Planning
  • UX Design
  • Marketing
  • Technology Requirements

Don’t let this nightmare happen to you. Contact us to discuss how we can help you and your stakeholders build valuable customer experiences.

If you’ve already started designing or building a product or digital property, don’t worry! It’s not too late to test with actual users. Contact us to plan a traditional or agile usability test!


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“From beginning to end, everyone I interacted with from Usability Sciences was professional and thorough. I was impressed with the testing technology, the methodology and especially the team that led the project. This is one of the most impactful pieces of research I have ever delivered to my team. Thank you!”

Senior Director
Digital Media Television Networks

“USC managed tight timelines and a client team that was tough to wrangle, But more importantly, the quality of the work was exemplary. It's work I would hold up as "the way we should do things" and share as a case study across the organization.”

Group Product Director
Digital Marketing, Pharmaceutical Company