As part of our personal and organizational commitments to diversity and inclusion, UX Research & Strategy & Dallas Black UX have partnered with Usability Sciences to present How to Write an AWESOME Conference Proposal.
Research has found that companies who provide a seamless and consistent experience across channels – including web, mobile, email, social media and in-store – not only yield higher sales, but also retain more than twice as many customers than companies with ineffective cross-channel strategies. With the heightened pace of technological evolution and consumers’ steadily increasing… read more
Persona sets developed without the use of a proven mental model are rarely sophisticated enough to meet the needs of an omni-channel world. These days, our clients want robust, authentic, thinking personas that: 1. facilitate better content marketing 2. have a predictive capability 3. provide visibility into the customer journey and insights into how to improve… read more
Will unmoderated online testing ever replace standard usability testing? Of course NOT, but it can be effective in the proper circumstances. Join us to talk about the myths and truths of unmoderated user testing, how it compares to standard usability sessions, and when to employ it. Join Adrienne Guillory, Senior User Experience Specialist at Usability… read more
This week we’re highlighting an older webinar talking about tablet users. If your ear is to the ground then you know that new tablets are coming out constantly. With everyone from Apple to Samsung in a battle for tablet supremacy, it’s never been so important to fully understand your tablet users. Take a look below… read more
Check out our newest webinar about the Importance of Early Design Usability Testing. User Experience Analyst, Matt Bruce, walks through some of the issues with healthcare.gov, and some of the changes that were made to fix them. The main lesson to learn here is that pre-emptive, or early design, usability testing is crucial to a site’s… read more
Long gone are the days when customers visited a site on just a PC. Customers are now commonly shopping, researching and purchasing across multiple devices. Because of this, it has become crucial to test the user experience across phone, tablet, and desktop platforms to ensure we meet customers’ ever-growing expectations of convenience. Jason Vasilas, Senior… read more