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The Usability Blog
A Practical Guide to User Experience Insights

User Experience

An iPhone 5 Review Coming from an Ex Android User

Last week we posted a short review of the iPhone 5 from Matt.  To continue our short review series we’ve got some great insights from another one of our team members, Scott Davis.  Check it out below, and if you’re interested in reading the last iPhone 5 review we did click here Maps: I quickly… read more

What Do You Measure?

Three key questions: What do you measure? Why do you measure it?  How do you measure it? Look at these numbers. They come from six e-commerce sites.  They represent metrics collected from the sites’ most important visitor segment – those who arrive intending to buy. 83% of potential purchasers who report a positive change in… read more

Back Me Up

According to Jakob Nielsen, “The Back button is the lifeline of the Web user and the second-most used navigation feature (after following hypertext links). Users happily know that they can try anything on the Web and always be saved by a click or two on Back to return them to familiar territory.” Although Nielsen gave… read more

A Pay Wall? That’s Just Dumb

Pay walls in the websites of US print media drive me nuts.  Rupert Murdoch built his media empire on the ability to make money in newspapers when everyone else was losing it.  The Wall Street Journal may have pioneered the practice of erecting pay walls to protect content in the US, but Murdoch has systematically… read more

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