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The Usability Blog
A Practical Guide to User Experience Insights

User Experience

Usability Testing Healthcare.gov

It’s a topic that has dominated the headlines everywhere – all the way from trusted news sources like MSNBC, CNN, and Fox News to comedy programs like Weekend Update on Saturday Night Live – there are issues with the recently launched Healthcare.gov website. During the first month it was open for enrollment, 106,185 customers signed… read more

Usability Can’t Save the World

….well, duh, doesn’t everybody know that? To be more specific, then, usability can’t always save your product or company. Here’s why: sometimes customers struggle to use a product because its core premise or the way it was built is unfocused. The foundation is faulty. This could be because there are too many stakeholders at odds fighting… read more

An Intro to Mobile Usability Testing

We’ve been in the business of usability for 25 years, that means that we forget that many organizations and people are still unfamiliar with exactly what mobile user experience testing is. We also understand that with all of the information about mobile usability testing available on the internet, it is sometimes difficult to determine how this… read more

The Importance of UX Research in the Coming On-Demand Era

McKinsey & Company recently published an article in which they outline the future of consumer experience (The Coming Era of ‘On-demand’ Marketing). In the article, the authors state that the coupling of emerging technologies and consumers’ new on-demand attitudes will necessitate marketers focus on the following four areas, summarized as: Now: Consumers will want to… read more

Product Simplicity, Cognitive Overhead and Drunk Participants

Occasionally we’ll come across an article that speaks to the tenants of user experience testing that we hold most dear.  This article comes from Techcrunch and it was written by the founder of the iPhone app, Bump. Side note: Bump is a wonderful product. We encourage you to take 10 minutes to read the article, and… read more

An Intro to User Experience Testing

As a company in the user experience industry for 25 years, we sometimes take for granted that many organizations and people are still unfamiliar with exactly what user experience testing is.  We also understand that with all of the information about user experience testing available on the internet, it is sometimes difficult to determine how… read more

Amplifying the Customer’s Voice — so the CEO Can Act on It

CEOs typically devote much of their time to analyzing their company’s financial data and operating metrics.  We suggest, however, that they could profit more by installing feedback review as a part of the formal executive process. Last week I undertook a task I have never before contemplated.  I coded 10,000 open text responses to a… read more

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CLIENT TESTIMONIALS

“From beginning to end, everyone I interacted with from Usability Sciences was professional and thorough. I was impressed with the testing technology, the methodology and especially the team that led the project. This is one of the most impactful pieces of research I have ever delivered to my team. Thank you!”

Senior Director
Digital Media Television Networks

“USC managed tight timelines and a client team that was tough to wrangle, But more importantly, the quality of the work was exemplary. It's work I would hold up as "the way we should do things" and share as a case study across the organization.”

Group Product Director
Digital Marketing, Pharmaceutical Company