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The Usability Blog
A Practical Guide to User Experience Insights

Usability

Which Device is Preferred?

The interaction points with customers are changing.  One of the more recent additions to this is the tablet which followed the smartphone, and the PC before that. We asked a large demographic where are they browsing, what types of devices are they using, what activities they do on certain devices, and a few other questions.… read more

The iPhone 5: A Final Review

iPhone 5 Speed: The increased speed that 4G LTE has provided changed how I used my digital devices over the first few days of ownership.  First, while I suspect I will regret this once my first bill arrives, I turned off Wi-Fi to solely take advantage of the 4G LTE connection.  While I have a… read more

An iPhone 5 Review Coming from an Ex Android User

Last week we posted a short review of the iPhone 5 from Matt.  To continue our short review series we’ve got some great insights from another one of our team members, Scott Davis.  Check it out below, and if you’re interested in reading the last iPhone 5 review we did click here Maps: I quickly… read more

A User Experience Analysts Take on the iPhone 5

As everyone is aware by now, the iPhone 5 released last week.  Along with it came an updated iOS in addition to a new charging cable.  We wanted to talk about the iPhone more simply and with less of an agenda, because as it seems a lot of places are trying to sway you one… read more

OnCue®: Small Tag, Huge Business Impact

One of our customers is a pure-play e-commerce business. They wanted to quantify interest in a radical new service option. To gain competitive advantage, they needed answers quickly — much faster than it would take if they gathered responses through their continuously running intercept survey, which invites 1 in every 100 visitors. To install code… read more

What Do You Measure?

Three key questions: What do you measure? Why do you measure it?  How do you measure it? Look at these numbers. They come from six e-commerce sites.  They represent metrics collected from the sites’ most important visitor segment – those who arrive intending to buy. 83% of potential purchasers who report a positive change in… read more

What’s in a Picture?

This picture is intended to illustrate the flexibility of our WARP survey technology.  It shows four different types of surveys running concurrently on the same site.  Each survey serves a different purpose and is presented under different conditions to visitors exhibiting different behaviors.  But no visitor would ever see more than one invitation.  And all… read more

Back Me Up

According to Jakob Nielsen, “The Back button is the lifeline of the Web user and the second-most used navigation feature (after following hypertext links). Users happily know that they can try anything on the Web and always be saved by a click or two on Back to return them to familiar territory.” Although Nielsen gave… read more

Behold the New Retail Persona – the Two Handed Shopper

Based on a 1,000 respondent survey of Smartphone users, Wave Collapse, a Washington D.C. research company, recently asserted that 93% of in-store app users make a purchase in a physical location. I can believe it. These people can flat out shop. App-accessing shoppers behave differently from “regular” shoppers, in that their Smartphone sits in their… read more

A Pay Wall? That’s Just Dumb

Pay walls in the websites of US print media drive me nuts.  Rupert Murdoch built his media empire on the ability to make money in newspapers when everyone else was losing it.  The Wall Street Journal may have pioneered the practice of erecting pay walls to protect content in the US, but Murdoch has systematically… read more

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