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The Usability Blog
A Practical Guide to User Experience Insights

Usability

Ignoring Mobile

It’s no surprise that mobile is important. Mobile internet usage, including mobile apps and mobile browsers, already accounts for more internet usage than desktops, according to both CNN and Nielsen. And last year, the usage share of mobile browsers hit 20%. In other words, generally 1 in 5 visitors to a website were coming from… read more

The Logic Behind an Online Survey

In a previous post, we discussed best practices with constructing an online survey in which we outlined basic guidelines and goals, including: Understanding survey objectives Understanding and using the different types of questions Keeping surveys simple and concise (brevity is golden) Proofing, editing and quality-testing Looking more closely at one of these guidelines – keeping… read more

Making Users Uncomfortable (On Purpose)

In this thought-provoking article, “Uncomfortable User Experience,” by Steve Benford et al., a new component of interactivity is discussed: deliberate use of discomfort as a part of an experience. The examples included in this article all violate the goal that usability professionals strive for—to create an easy and pleasurable user experience. Usability experts Joe Dumas and… read more

Interception! Best Practices for a Field Study

Usability testing is not limited to labs with one-way glass windows and video cameras; every now and then a product needs to be tested that either is too unwieldy for a lab or needs to be used within a specific environment or context. Enter the field study, a methodology borrowed from social science ethnographic studies:… read more

An Intro to User Experience Testing

As a company in the user experience industry for 25 years, we sometimes take for granted that many organizations and people are still unfamiliar with exactly what user experience testing is.  We also understand that with all of the information about user experience testing available on the internet, it is sometimes difficult to determine how… read more

Personas and Use Cases

LivePerson, provider of online help to e-commerce sites, recently published a global study on the user experience.  The findings, as you might expect, underpin the need for their service. Speed of abandonment: 71% expect to be able to access help when purchasing online within five minutes, whilst 31% expect this help to be immediate. Help-seeking… read more

Webinar Highlight: 10 Things to Know About Tablet Users

In this session, we share 10 valuable insights about today’s tablet user. We will offer you a glimpse of not only who they are but how the tablet device fits into their ever increasing stable of digital devices – e.g., Smartphone, Desktop/laptop, e-Reader, etc. These insights will allow you to make more informed decisions about… read more

OnCue® and Wufoo: Forms on Any Page

Here at Usability Sciences, we find ourselves in need of new forms relatively often. Whether we’re trying to capture feedback on a specific page or attempting to provide support for a product, we can always find a need for a new form. What seems to be the most frustrating aspect of form creation is the… read more

Smartphone, Tablet, or PC?

Last week we posted an infographic showing which devices customers prefer for different activities such as reading books, listening to music, or editing spreadsheets. Today we we’d like to share another infographic.  This one speaks more for demographics of customers in relation to those same devices, smartphones, tablets, and PCs. When targeting customers it is important… read more

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CLIENT TESTIMONIALS

“From beginning to end, everyone I interacted with from Usability Sciences was professional and thorough. I was impressed with the testing technology, the methodology and especially the team that led the project. This is one of the most impactful pieces of research I have ever delivered to my team. Thank you!”

Senior Director
Digital Media Television Networks

“USC managed tight timelines and a client team that was tough to wrangle, But more importantly, the quality of the work was exemplary. It's work I would hold up as "the way we should do things" and share as a case study across the organization.”

Group Product Director
Digital Marketing, Pharmaceutical Company