The Usability Blog
A Practical Guide to User Experience Insights


Internet Retailer, Mobile Shopping, and Listening to Your Customers

Internet retailer published an article called “Above all else, shoppers say mobile sites must be easy to use”. This article discusses mobile shopping and shoppers preferences for mobile shopping websites. We thought this article deserved a re-post and the attention of our readers. Additionally, this serves as a great reminder to make sure you understand your… read more

Now That’s a Complicated Password

Sometimes we relinquish the blogging duties to different team members.  The following piece was brought to the table by our very own COO. It may be short, but I guarantee it’ll take a lot longer to read than you might think. In the comments below feel free to post up your attempt at this password… read more

Competing with Amazon. Really?

I have a bad back.  I spend a lot of time and effort maintaining it. I investigate all the treatments, stretches, and devices I come across in the hope of avoiding pain and increasing range of motion. I tell you this so that you understand how important this multi-channel shopping story is to my life… read more

A lesson in Andrew Mason’s firing

March 1 saw Groupon’s founder and CEO Andrew Mason fired. He tweeted a very humble farewell letter, within which was a piece of advice to his colleagues. Here’s what he wrote: “If there’s one piece of wisdom that this simple pilgrim would like to impart upon you: Have the courage to start with the customer.… read more

Classical Usability

As we embark on a new year that positively seethes with potential, it seems appropriate to offer a blog post that somehow transcends the type of utilitarian posts we generally serve up.  We hope this story serves that purpose.  Please read it as our new year’s gift to our friends in the world of usability.… read more

Dynamic Forms As Easy as 1 2 3

WA(RP)® was designed primarily to facilitate online market research, but we quickly realized that it had a vast array of possible applications.  We knew there was a category of DIY tools that primarily focused on building online forms.  What makes a form different from a survey is how it is processed, and the systems that… read more

October Webinette – Tips on Mobile Taxonomies

We hope you were able to join us for our tablet webinette last week. If not, check out our webinette page where it’s live now. To continue our tablet and mobile webinette series in preparation for MMCF, we’ll be hosting a webinette in October. We’ll be discussing mobile taxonomies and how they affect users. Join us… read more

The Usability Blog

As you may have noticed, our site looks different. Over the past two weeks we’ve been overhauling the blog. Not only did we change the look, but we chose a new name, The Usability Blog.  Our purpose is still the same, to provide a practical guide to user experience insight, but our methods are evolving.… read more


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