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The Usability Blog
A Practical Guide to User Experience Insights

Omni-Channel

Meet our New Customer, the Content Marketing Manager

Changes in our Customer Mix Reflect the Seismic Changes Happening to the Business World Is the rapidly changing digital world changing who you serve?  It is certainly changing ours.  But that is nothing new.  Usability Sciences has been around for 25 years.  Our “customer” has appeared in many guises over that span.  The key, for… read more

Grounding? Oh, No, Not In Our House.

Perhaps the most valuable aspect of user experience testing is that it protects product or website designers against “grounding” – the tendency (from which none of us are immune) to see the world in self-referential terms.  This recently hit home in a way that was both attention-getting and encouraging. One of our sales folks posted… read more

[Webinar] The Top 4 Omni-Channel Research Methods

Research has found that companies who provide a seamless and consistent experience across channels – including web, mobile, email, social media and in-store – not only yield higher sales, but also retain more than twice as many customers than companies with ineffective cross-channel strategies. With the heightened pace of technological evolution and consumers’ steadily increasing… read more

iPhone 6 & iPhone 6 Plus: Fragmentation in the iDevice Lineup6

For the past several years, as Apple’s iOS and Google’s Android operating systems have competed across multiple fronts (for consumers, for developer support), one point that has frequently been called out is the issue of Android fragmentation. This refers primarily to the numerous versions of Android that developers must target, since OEMs may or may… read more

Apple, New Products, and User Experience

About this time every year we get an announcement from Apple related to a new phone with features we can’t live without, a groundbreaking new device, or an overhaul to an existing OS. As a usability company we wait excitedly(strikethrough) anxiously for this day. It means that usability testing methodologies we’ve worked hard to perfect… read more

Webinar: UX Best Practices for Omni-Channel

Check out our webinar regarding omni-channel research. New studies have found that companies who provide a seamless and consistent experience across channels – including web, mobile, email, social media, and in-store – not only yield higher sales, but also retain more than twice as many customers than companies with ineffective cross-channel strategies. Welcome to the omni-channel… read more

The Next Five Years of E-Commerce and M-Commerce

Internet Retailer recently took a closer look at what E-Commerce and m-commerce might look like in the next five years.  The results are not only fascinating but point to major shift in how consumers will approach online shopping in the next five years.  Our own Jeff Schueler, founder and President of Usability Sciences, provides this… read more

Multi-Platform Users in the Majority

A recent study by comScore and highlighted in this Econsultancy article indicates that, as of December 2013, 56% of US consumers are considered multi-platform users – i.e., consumers that use both desktop and mobile devices in their daily lives.  This has huge implications for the omni-channel retailer as it further underscores the need for retailers… read more

The Omni-Channel Era of Retail

In their article, ‘The Digital Future of Stores’, the Internet Retailer reports that consumers have come to expect a company’s channels (including web, mobile, social media, in-store, etc.) be seamless and consistent, ushering forth what many are calling the omni-channel era of retail. The article discusses a number of emerging technologies and strategies that brick-and-mortar… read more

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CLIENT TESTIMONIALS

“From beginning to end, everyone I interacted with from Usability Sciences was professional and thorough. I was impressed with the testing technology, the methodology and especially the team that led the project. This is one of the most impactful pieces of research I have ever delivered to my team. Thank you!”

Senior Director
Digital Media Television Networks

“USC managed tight timelines and a client team that was tough to wrangle, But more importantly, the quality of the work was exemplary. It's work I would hold up as "the way we should do things" and share as a case study across the organization.”

Group Product Director
Digital Marketing, Pharmaceutical Company