When you’ve got a taste for a square hamburger and a Frosty, you’re probably going to Wendy’s. Now, the fast-food giant is planning on installing ordering kiosks in 1,000 of its locations. We’ve tested kiosks for fast-food clients in the United States and abroad. Our usability research has uncovered some problems, validated design decisions, and offered… read more
Provide Your Customers with Consistent Information Everywhere Usability Sciences has a wide range of methodologies. In-store field studies enhanced with eye-tracking is one approach we can use to assess whether a brand is consistent across digital and ‘brick and mortar’ channels. What drives customers to the physical location may be an email, targeted ad or a… read more
Usability testing is not limited to labs with one-way glass windows and video cameras; every now and then a product needs to be tested that either is too unwieldy for a lab or needs to be used within a specific environment or context. Enter the field study, a methodology borrowed from social science ethnographic studies:… read more
“From beginning to end, everyone I interacted with from Usability Sciences was professional and thorough. I was impressed with the testing technology, the methodology and especially the team that led the project. This is one of the most impactful pieces of research I have ever delivered to my team. Thank you!”
Kevin King
Senior Director of Digital Media, A&E Television Networks
“USC managed tight timelines and a client team that was tough to wrangle, But more importantly, the quality of the work was exemplary. It's work I would hold up as "the way we should do things" and share as a case study across the organization.”
Group Product Director
Digital Marketing, Pharmaceutical Company