The report identifies that free shipping and in-store pick-up are strategies employed by 90% of the retailers evaluated. This strategy is having a positive impact on combating cart abandonment and encouraging purchase conversion.
It’s that wonderful time of the year again – Tax Season. Depending on your situation, you either look forward to doing your taxes or dread the thought of filing them. Either way, if you do your own taxes online like I do, you’ll notice that the interface of the tax site you use seemingly changes… read more
Four Best Practices for Category Pages This blog is the first in a 3-part series of posts we will be releasing over the course of this month. While some of these best practices may seem obvious, we still come across several retail websites who don’t implement these crucial features, which can diminish the chances for… read more
One short visit to Pine-Sol’s homepage will leave you with a bigger headache than inhaling the cleaning solution. Several words come to mind, including overwhelming, confusing, and even garish. The site seems to embrace the idea that if one eye-catching advertisement is good, wouldn’t an entire page of them be even better? Thus, everything on… read more
Forrester has just come out with another of its exhaustive guides to personas, scenarios, and the customer journey. While I consider Forrester’s approach to personas to be dated and simplistic, they invariably exhibit a keen sense of market need. My recent experience at Best Buy affirms the need for multi-channel retailers to pay far more… read more
Back in the days when dragons roamed the earth and men routinely wore suits to work, I used to shop at Jos. A Bank. As the years went by, however, business culture changed and my need for dress shirts, ties, and suits with two pairs of pants suffered the same fate as the dragons. My… read more
One of our customers is a pure-play e-commerce business. They wanted to quantify interest in a radical new service option. To gain competitive advantage, they needed answers quickly — much faster than it would take if they gathered responses through their continuously running intercept survey, which invites 1 in every 100 visitors. To install code… read more
Three key questions: What do you measure? Why do you measure it? How do you measure it? Look at these numbers. They come from six e-commerce sites. They represent metrics collected from the sites’ most important visitor segment – those who arrive intending to buy. 83% of potential purchasers who report a positive change in… read more
Earlier this month, the Harvard Business Review published an article by two managing directors from the Executive Board: To Keep Your Customers, Keep it Simple. The title serves as both advice and warning to today’s marketers. The research is deep and detailed, and the recommendations stand in contrast to marketing practices that call for ever… read more
“From beginning to end, everyone I interacted with from Usability Sciences was professional and thorough. I was impressed with the testing technology, the methodology and especially the team that led the project. This is one of the most impactful pieces of research I have ever delivered to my team. Thank you!”
Kevin King
Senior Director of Digital Media, A&E Television Networks
“USC managed tight timelines and a client team that was tough to wrangle, But more importantly, the quality of the work was exemplary. It's work I would hold up as "the way we should do things" and share as a case study across the organization.”
Group Product Director
Digital Marketing, Pharmaceutical Company