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The Usability Blog
A Practical Guide to User Experience Insights

Apple, New Products, and User Experience

About this time every year we get an announcement from Apple related to a new phone with features we can’t live without, a groundbreaking new device, or an overhaul to an existing OS. As a usability company we wait excitedly(strikethrough) anxiously for this day. It means that usability testing methodologies we’ve worked hard to perfect… read more

The Xbox One and Usability

Microsoft’s Xbox One has been out and available to the public for about 10 months at this point and is really just starting to hit its stride. It has certainly suffered its fair share of setbacks to get to this point, namely the controversy over Microsoft’s “always online” and used game policies (which were both… read more

Big (D)esign Conference is Coming to Town

“For two days beginning Sept. 5, nearly 1,000 inquiring tech design minds —from coders to gamers — will gather in Addison to learn from each other at the sixth annual Big (D)esign Conference.“It’s like South by [Southwest] before it got too big and commercial,” co-founder Candy Bernhardt says.A website may look amazing but confuse the… read more

10 Things You Should Know About Tablet Users

This week we’re highlighting an older webinar talking about tablet users. If your ear is to the ground then you know that new tablets are coming out constantly. With everyone from Apple to Samsung in a battle for tablet supremacy, it’s never been so important to fully understand your tablet users. Take a look below… read more

Webinar: UX Best Practices for Omni-Channel

Check out our webinar regarding omni-channel research. New studies have found that companies who provide a seamless and consistent experience across channels – including web, mobile, email, social media, and in-store – not only yield higher sales, but also retain more than twice as many customers than companies with ineffective cross-channel strategies. Welcome to the omni-channel… read more

Finding a Healthcare Provider – Part 3

Provider Profile Details page In Parts 1 and 2 of “Finding a Healthcare Provider,” we covered the best practices of medical insurer site search features found on 3 sites: Aetna, United Healthcare and Blue Cross Blue Shield of Texas during June 2014. In this post, we will look at the provider profile. While examining several insurer… read more

Finding a Healthcare Provider – Part 2

Find a Provider Search Results More Americans now have medical insurance coverage than ever before, and likely will look for doctors for their medical needs. In Part 1 of “Finding a Medical Provider,” we discussed best practices of medical insurer site search functionality found during June 2014 on 3 sites: Aetna, United Healthcare and Blue… read more

Finding a Healthcare Provider

Part 1: Searching for a Doctor or Medical Provider Now that more Americans are covered by medical insurance, it’s likely many will visit their selected medical plan’s website to look for a doctor. Recently we looked at the public version of “Find a Doctor/Provider” functions on several medical insurance sites, and found that the options… read more

Quick Usability Review: Spotify

Spotify is a popular music service that allows users to listen to their favorite music for free or with a premium account. It also allows users to discover new artists based on musical interest through its Discover feature. While I feel Spotify’s discovery feature trumps Pandora’s, I have used it and given up on it… read more

[Webinar] The Importance of Early Design Usability Testing

Check out our newest webinar about the Importance of Early Design Usability Testing. User Experience Analyst, Matt Bruce, walks through some of the issues with healthcare.gov, and some of the changes that were made to fix them. The main lesson to learn here is that pre-emptive, or early design, usability testing is crucial to a site’s… read more

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