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The Usability Blog
A Practical Guide to User Experience Insights

My carrier is looking out for me

Ring, ring. I looked at my phone to see who was calling but didn’t recognize the number. Do I answer it?, I asked myself. Ring, ring. No, I’m not answering. Whoever it is can leave a message. Ring, ring. Maybe I should answer, maybe it’s important. Ring, ring. Okay, I’ll chance it. But it better… read more

Stakeholder Wars

Most companies today understand the value of testing early and testing often. However, there are many instances in which this is still not the case. This is a cautionary tale of what can happen when UX testing was not done earlier in the design process of a pharma website. Today, launching a new website has… read more

How does research fit in an Agile world?

The world seems to move a lot more quickly than it did even just a few years ago. The shiniest new gadget or hardware is seemingly obsolete almost as quickly as it hits the market. As for software, websites, apps? Between new tools, changes to an API, building for a new device, or keeping up… read more

Come Hear Us at “OD Sound Bites”

The DFW Organization Development Network is hosting “OD Sound Bites”, and Usability Sciences’ Scott Kincaid will be giving a presentation entitled, “Identifying the Blockers of Success.” The event is Thursday, March 9th at the University of Dallas (in Irving).  Come hear Scott’s presentation and take part in the Q&A that will follow. For more information,… read more

Wendy’s plans kiosks – Here’s our advice

When you’ve got a taste for a square hamburger and a Frosty, you’re probably going to Wendy’s. Now, the fast-food giant is planning on installing ordering kiosks in 1,000 of its locations. We’ve tested kiosks for fast-food clients in the United States and abroad. Our usability research has uncovered some problems, validated design decisions, and offered… read more

What I talked about at Ignite DFW

In January, I had the opportunity to present, “Bad User Experience is never done with Malice” at the local Dallas Ignite event. For those unfamiliar with this structure, each speaker is given 5 minutes to present 20 slides on a topic of their choice. While this alone doesn’t sound that difficult, there was an added… read more

Setting the Right “Taxpectations”

It’s that wonderful time of the year again – Tax Season. Depending on your situation, you either look forward to doing your taxes or dread the thought of filing them. Either way, if you do your own taxes online like I do, you’ll notice that the interface of the tax site you use seemingly changes… read more

Even the Bubble Wrap

You’re probably familiar with this process. You order something online, you get a cardboard box in the mail, you open it and throw out the packing materials, find the actual product packaging, then open that and now you have your product. Some might look at that process and decide to focus only on the shopping/ordering… read more

Once Great Retailers, Now CX Failures

The Key to success moving forward: Improved Customer Experience Understanding where your customer experience fails, fixing the failures, and then becoming a best-of-breed digital platform going forward should be the solution. If you have read the news lately then you know that Sears and Macy’s are at pivotal points in their histories – possibly even… read more

Insight Into Gaining Insight: Sonesh Shah from Bosch

Guest Author: Sonesh Shah Director of Digital at Robert Bosch Tool Corporation I was asked to co-present a session at the 2016 IRCE conference with Scott Kincaid of Usability Sciences. The theme of the session was “B2B and usability research.” For this session, our team paired up with Usability Sciences to collaborate on a round of… read more

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CLIENT TESTIMONIALS

“From beginning to end, everyone I interacted with from Usability Sciences was professional and thorough. I was impressed with the testing technology, the methodology and especially the team that led the project. This is one of the most impactful pieces of research I have ever delivered to my team. Thank you!”

Kevin King
Senior Director of Digital Media, A&E Television Networks

“USC managed tight timelines and a client team that was tough to wrangle, But more importantly, the quality of the work was exemplary. It's work I would hold up as "the way we should do things" and share as a case study across the organization.”

Group Product Director
Digital Marketing, Pharmaceutical Company