The Usability Blog
A Practical Guide to User Experience Insights

Website Personas: A Practitioner’s Guide: The Mental Model(2/7)

Mental models can mean different things to different people. Within the context of persona development, we use the term “mental model” to describe a cause-and-effect sequence that is essentially mechanical (predictable) in its operation. The mental model we use is derived from the work of psychologist Albert Ellis. He pioneered a clinical approach that began… read more

The Importance of UX Research in the Coming On-Demand Era

McKinsey & Company recently published an article in which they outline the future of consumer experience (The Coming Era of ‘On-demand’ Marketing). In the article, the authors state that the coupling of emerging technologies and consumers’ new on-demand attitudes will necessitate marketers focus on the following four areas, summarized as: Now: Consumers will want to… read more

Product Simplicity, Cognitive Overhead and Drunk Participants

Occasionally we’ll come across an article that speaks to the tenants of user experience testing that we hold most dear.  This article comes from Techcrunch and it was written by the founder of the iPhone app, Bump. Side note: Bump is a wonderful product. We encourage you to take 10 minutes to read the article, and… read more

An Intro to User Experience Testing

As a company in the user experience industry for 25 years, we sometimes take for granted that many organizations and people are still unfamiliar with exactly what user experience testing is.  We also understand that with all of the information about user experience testing available on the internet, it is sometimes difficult to determine how… read more

Personas and Use Cases

LivePerson, provider of online help to e-commerce sites, recently published a global study on the user experience.  The findings, as you might expect, underpin the need for their service. Speed of abandonment: 71% expect to be able to access help when purchasing online within five minutes, whilst 31% expect this help to be immediate. Help-seeking… read more

A lesson in Andrew Mason’s firing

March 1 saw Groupon’s founder and CEO Andrew Mason fired. He tweeted a very humble farewell letter, within which was a piece of advice to his colleagues. Here’s what he wrote: “If there’s one piece of wisdom that this simple pilgrim would like to impart upon you: Have the courage to start with the customer.… read more

Webinar Highlight: 10 Things to Know About Tablet Users

In this session, we share 10 valuable insights about today’s tablet user. We will offer you a glimpse of not only who they are but how the tablet device fits into their ever increasing stable of digital devices – e.g., Smartphone, Desktop/laptop, e-Reader, etc. These insights will allow you to make more informed decisions about… read more


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