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The Usability Blog
A Practical Guide to User Experience Insights

Now That’s a Complicated Password

Sometimes we relinquish the blogging duties to different team members.  The following piece was brought to the table by our very own COO. It may be short, but I guarantee it’ll take a lot longer to read than you might think. In the comments below feel free to post up your attempt at this password… read more

Competing with Amazon. Really?

I have a bad back.  I spend a lot of time and effort maintaining it. I investigate all the treatments, stretches, and devices I come across in the hope of avoiding pain and increasing range of motion. I tell you this so that you understand how important this multi-channel shopping story is to my life… read more

CMOs Want CIOs to Support Agile Marketing On Cue

Over the last few months, I’ve been researching the changing relationship between the CMO and the CIO.  If you have any exposure to marketing or IT industry publications, you will already know that the topic is red hot.  Social marketing’s rapid emergence is responsible for driving the two disciplines closer together. Marketing, especially in the… read more

An Intro to Mobile Usability Testing

We’ve been in the business of usability for 25 years, that means that we forget that many organizations and people are still unfamiliar with exactly what mobile user experience testing is. We also understand that with all of the information about mobile usability testing available on the internet, it is sometimes difficult to determine how this… read more

Website Personas: A Practitioner’s Guide: The Mental Model(2/7)

Mental models can mean different things to different people. Within the context of persona development, we use the term “mental model” to describe a cause-and-effect sequence that is essentially mechanical (predictable) in its operation. The mental model we use is derived from the work of psychologist Albert Ellis. He pioneered a clinical approach that began… read more

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