Best Practices for the Online Retail Shopping Experience – Part 1 of 3
Four Best Practices for Category Pages

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Four Best Practices for Category Pages

This blog is the first in a 3-part series of posts we will be releasing over the course of this month. While some of these best practices may seem obvious, we still come across several retail websites who don’t implement these crucial features, which can diminish the chances for online customers to make a purchase. In this first entry, we’ll review 4 ways you can help your online retail customer make product selections from a category page.  We hope you find these best practices helpful and look forward to your thoughts! So with no further ado, we present you with the following Category page Best Practices:

So with no further ado, we present you with the following Category page Best Practices:

1 Ensure selected filters are readily apparent to the shopper

Make it apparent to shoppers that their selected filters have been integrated into their product results while giving them the ability to remove individual filters, regardless of the order in which they were selected – the caveat being that the removal of that filter does not affect any subsequent filter selections. This eases the shopping process and reduces the hassle that customers experience when searching for specific products.

Best Buy Filters | Usability


The best practices post continues…


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