The Usability Blog
A Practical Guide to User Experience Insights

Three Questions on Your VOC Strategy

q_logo_verticalOur COO, Scott Gunter, wrote a blog post for Qualtrics.  Check out the synopsis below and then head over to Qualtrics.com to read the whole post.

When deploying a voice of the customer (VoC) program for your website, there are three critical questions to ask. These questions can guide your program design and the technology you need to support it. The questions are:

  1. What business objective do we want to achieve by deploying a VoC program?
  2. Given our strategic intent, what do we need to capture?
  3. Given our objectives and our information needs, what survey technology should we use?

Check out the whole post at Qualtrics.com


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