The Usability Blog
A Practical Guide to User Experience Insights

Apple, New Products, and User Experience


About this time every year we get an announcement from Apple related to a new phone with features we can’t live without, a groundbreaking new device, or an overhaul to an existing OS. As a usability company we wait excitedly(strikethrough) anxiously for this day. It means that usability testing methodologies we’ve worked hard to perfect over the last 25 years will need to be altered.  It’s one of the fun challenges in the User Experience research space – adapt to the continuous wave of innovation.

As hard as Apple might try, they cannot escape the presence or discovery of user experience issues.  Of course over a period of time they do their best to correct these issues by providing software updates or having a team on standby to fix problems before more devices are manufactured.  But these issues will come to light at an alarming rate. Because it’s an Apple problem, it must be fixed now, and that’s because it’s considered the end of world. While we don’t run usability tests specific to Apple hardware, we do conduct usability tests on every type of Apple app or program that you could imagine.

So while we aren’t worrying about the button size on the settings screen, a pixel width off on the calender app icon, or even the swipe up control panel, we do care and worry about every type of app that runs on a person’s device. We care to ensure that each app or program is the most usable it can be to the user. If you’re nervous about the new Apple releases and the affect they’ll have on your company, reach out to us and we’ll help you navigate the user experience issues your customers are bound to encounter.


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