Multi-Platform Users in the Majority
A recent study by comScore and highlighted in this Econsultancy article indicates that, as of December 2013, 56% of US consumers are considered multi-platform users – i.e., consumers that use both desktop and mobile devices in their daily lives. This has huge implications for the omni-channel retailer as it further underscores the need for retailers to conduct omni-channel research to fully understand what their customers expect across their channels. As the article points out, it is “an absolute necessity for all brands, companies and retailers to keep the online journey as fluid and consistent as possible for customers”. We could not agree more.
-Scott Gunter, COO, Usability Sciences