The Usability Blog
A Practical Guide to User Experience Insights

Monthly Archives: April 2014

The Next Five Years of E-Commerce and M-Commerce

Internet Retailer recently took a closer look at what E-Commerce and m-commerce might look like in the next five years.  The results are not only fascinating but point to major shift in how consumers will approach online shopping in the next five years.  Our own Jeff Schueler, founder and President of Usability Sciences, provides this… read more

Research Needs Qualified Participants

In usability research, the qualifications of the participants are just as important as the qualifications of the researchers. Qualified participants represent the target users of the website or application by matching important demographical and motivational criteria. For example, ecommerce websites such as Amazon or eBay are used by shoppers of practically any age, gender, education… read more

Multi-Platform Users in the Majority

A recent study by comScore and highlighted in this Econsultancy article indicates that, as of December 2013, 56% of US consumers are considered multi-platform users – i.e., consumers that use both desktop and mobile devices in their daily lives.  This has huge implications for the omni-channel retailer as it further underscores the need for retailers… read more

The Omni-Channel Era of Retail

In their article, ‘The Digital Future of Stores’, the Internet Retailer reports that consumers have come to expect a company’s channels (including web, mobile, social media, in-store, etc.) be seamless and consistent, ushering forth what many are calling the omni-channel era of retail. The article discusses a number of emerging technologies and strategies that brick-and-mortar… read more

Accessibility: An easy way to find site barriers for customers

In the past it’s not been easy for companies to determine whether their sites are accessible so that they can be used by everyone, including users with visual impairments who use assistive technologies, such as screen readers, and users with physical impairments who don’t use a mouse or trackball. Groups such as the Worldwide Web… read more


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Senior Director
Digital Media Television Networks

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Digital Marketing, Pharmaceutical Company