The Usability Blog
A Practical Guide to User Experience Insights

Why Multi-Screen Matters

admin-ajax_0Internet Retailer’s Chief Technology Editor Paul Demery recently reported that “Companies that excel in engaging customers across channels—including web, mobile, social media and in-store—retain more than twice as many customers as companies without effective cross-channel customer care strategies.”  At Usability Sciences, we have spent the past year developing our own cross-channel UX research methodology and have noticed a similar trend – consumers are coming to expect a consistent and seamless experience across Desktop, Mobile, and Tablet platforms; and companies that spend time strategically designing their sites and apps to co-exist as part of one multi-screen ecosystem are setting the bar on what “great” looks like. http://www.internetretailer.com/2013/12/31/why-omnichannel-strategy-matters

-Jason Vasilas, Senior User Experience Strategist, Usability Sciences


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