The Usability Blog
A Practical Guide to User Experience Insights

Cross Platform UX Research in the Multi-Screen World


Long gone are the days when customers visited a site on just a PC. Customers are now commonly shopping, researching and purchasing across multiple devices. Because of this, it has become crucial to test the user experience across phone, tablet, and desktop platforms to ensure we meet customers’ ever-growing expectations of convenience. Jason Vasilas, Senior User Experience Strategist fresh off a speaking engagement at the Big Design Conference, discusses this new approach to performing UX research in a webinar video. In this webinar, we covered:

  • The evolution of a “great user experience”
  • An overview of the xPlatform Research Methodology
  • Example of a xPlatform Research study
  • 5 xPlatform Best Practices
  • xPlatform Research of tomorrow

Check out the video below.


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“From beginning to end, everyone I interacted with from Usability Sciences was professional and thorough. I was impressed with the testing technology, the methodology and especially the team that led the project. This is one of the most impactful pieces of research I have ever delivered to my team. Thank you!”

Kevin King
Senior Director of Digital Media, A&E Television Networks

“USC managed tight timelines and a client team that was tough to wrangle, But more importantly, the quality of the work was exemplary. It's work I would hold up as "the way we should do things" and share as a case study across the organization.”

Group Product Director
Digital Marketing, Pharmaceutical Company