The Usability Blog
A Practical Guide to User Experience Insights

Internet Retailer, Mobile Shopping, and Listening to Your Customers

Internet retailer published an article called “Above all else, shoppers say mobile sites must be easy to use”. This article discusses mobile shopping and shoppers preferences for mobile shopping websites. We thought this article deserved a re-post and the attention of our readers. Additionally, this serves as a great reminder to make sure you understand your customer’s needs. Make sure to follow up on these needs of the customer by usability testing.  If all of this can be done before deploying you can be assured that you’re customers needs are put first.  Its important to point out that just because a website is made responsive (through a responsive site design), you are not guaranteed a good user experience. Here’s an excerpt from the article:

58% of U.S. adults who own a smartphone and/or tablet say they use their device to help them with in-store shopping, either by looking up information in advance or while inside the store, according to a recent survey by digital marketing, analytics and optimization firm Maxymiser. However, if mobile websites those shoppers visit don’t meet their expectations—most importantly, that the site is easy to use and the pages load fast—9% of them say they will never return to the site and 30% say they’ll visit a competing mobile website instead, the firm says.

Source: http://www.internetretailer.com/2013/09/11/above-all-else-shoppers-say-mobile-sites-must-be-easy-use



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