I have a bad back. I spend a lot of time and effort maintaining it. I investigate all the treatments, stretches, and devices I come across in the hope of avoiding pain and increasing range of motion. I tell you this so that you understand how important this multi-channel shopping story is to my life… read more
The persona series to this point focused on personas built specifically for website design teams. True, they can be utilized by teams from other functions (customer service, advertising, lead-gen, content producers), but the needs of those other teams often dictate an additional or alternate phase. This is particularly the case with sales teams. Our customers… read more
“From beginning to end, everyone I interacted with from Usability Sciences was professional and thorough. I was impressed with the testing technology, the methodology and especially the team that led the project. This is one of the most impactful pieces of research I have ever delivered to my team. Thank you!”
Senior Director
Digital Media Television Networks
“USC managed tight timelines and a client team that was tough to wrangle, But more importantly, the quality of the work was exemplary. It's work I would hold up as "the way we should do things" and share as a case study across the organization.”
Group Product Director
Digital Marketing, Pharmaceutical Company