The Usability Blog
A Practical Guide to User Experience Insights

Monthly Archives: May 2013

Website Personas: A Practitioner’s Guide: The Mental Model(2/7)

Mental models can mean different things to different people. Within the context of persona development, we use the term “mental model” to describe a cause-and-effect sequence that is essentially mechanical (predictable) in its operation. The mental model we use is derived from the work of psychologist Albert Ellis. He pioneered a clinical approach that began… read more

The Importance of UX Research in the Coming On-Demand Era

McKinsey & Company recently published an article in which they outline the future of consumer experience (The Coming Era of ‘On-demand’ Marketing). In the article, the authors state that the coupling of emerging technologies and consumers’ new on-demand attitudes will necessitate marketers focus on the following four areas, summarized as: Now: Consumers will want to… read more


Sign up to become a Paid Test Participant.

Sign UP Now


“From beginning to end, everyone I interacted with from Usability Sciences was professional and thorough. I was impressed with the testing technology, the methodology and especially the team that led the project. This is one of the most impactful pieces of research I have ever delivered to my team. Thank you!”

Senior Director
Digital Media Television Networks

“USC managed tight timelines and a client team that was tough to wrangle, But more importantly, the quality of the work was exemplary. It's work I would hold up as "the way we should do things" and share as a case study across the organization.”

Group Product Director
Digital Marketing, Pharmaceutical Company