The Usability Blog
A Practical Guide to User Experience Insights

Dynamic Forms As Easy as 1 2 3

dino123 (1)

WA(RP)® was designed primarily to facilitate online market research, but we quickly realized that it had a vast array of possible applications.  We knew there was a category of DIY tools that primarily focused on building online forms.  What makes a form different from a survey is how it is processed, and the systems that they integrate with.

  • Contact forms that feed directly into CRM systems like SalesForce.com.
  • Forms that can actually take credit card information and process orders through a variety of credit card processing companies.
  • Feedback forms that generate support cases in a bug tracking software.
  • Forms built primarily for idea generation.

Whatever the need there are tools out there that let you quickly build an online form and either distribute it via email or embed it into your website.

123ContactForm is just such a company and we are happy to tell you they are also one of our valued partners.  Using WA(RP)® to target and deploy forms built with 123ContactForm gives the users of both systems a powerful new way to interact with site visitors.  No more headaches associated with having a web developer change your website to integrate a form or a feedback button.  Just build the form, figure out where you want to show the form, and determine how you want the form to interact with the visitor.  Then simply deploy. Watch a Video of deploying 2 types of 123ContactForm web forms  using WA(RP)®.


Some example applications might be:

  1. You are not an ecommerce website but using WA(RP)® and 123ContactForm web forms you could offer a special rate on a targeted service if they place their order right now.  Using Warp you could move this special around to different services.
  2. You could pop up a form on your “Design Your Own Dress” page to solicit ideas about the feature.
  3. Maybe you want to get feedback from all site pages and want to deploy the 123ContactForm Feedback button.  With WA(RP)® you can turn it on for all the pages or have different forms tied to the button on different pages with no extra programming required.

Want to give it a go? Signup to be a beta user for WA(RP)® or go to 123ContactForm to learn more about their great product. What would you do with a powerful form application like 123ContactForm and WA(RP)®?


Sign up to become a Paid Test Participant.

Sign UP Now


“From beginning to end, everyone I interacted with from Usability Sciences was professional and thorough. I was impressed with the testing technology, the methodology and especially the team that led the project. This is one of the most impactful pieces of research I have ever delivered to my team. Thank you!”

Kevin King
Senior Director of Digital Media, A&E Television Networks

“USC managed tight timelines and a client team that was tough to wrangle, But more importantly, the quality of the work was exemplary. It's work I would hold up as "the way we should do things" and share as a case study across the organization.”

Group Product Director
Digital Marketing, Pharmaceutical Company