Based on a 1,000 respondent survey of Smartphone users, Wave Collapse, a Washington D.C. research company, recently asserted that 93% of in-store app users make a purchase in a physical location. I can believe it. These people can flat out shop. App-accessing shoppers behave differently from “regular” shoppers, in that their Smartphone sits in their… read more
“From beginning to end, everyone I interacted with from Usability Sciences was professional and thorough. I was impressed with the testing technology, the methodology and especially the team that led the project. This is one of the most impactful pieces of research I have ever delivered to my team. Thank you!”
Senior Director
Digital Media Television Networks
“USC managed tight timelines and a client team that was tough to wrangle, But more importantly, the quality of the work was exemplary. It's work I would hold up as "the way we should do things" and share as a case study across the organization.”
Group Product Director
Digital Marketing, Pharmaceutical Company