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Usability Science

Webinar : Your Current Personas Need to Grow Up and Get a Life

Personas developed without the use of a proven mental model are rarely sophisticated enough to meet the needs of an omni-channel world.  These days, our clients want robust, authentic, thinking personas that:

  1. facilitate better content marketing  
  2. have a predictive capability
  3. provide visibility into the customer journey and insights into how to improve it  

In the B2C world, competitive pressures call for personas that can be applied predictively.  Website design teams need a productive, efficient way to prioritize the ever-expanding list of features, functions, and digital experiences they can build into their sites. In the B2B space, the challenge is all about creating content and delivering it to the appropriate audience at the optimal point in their decision-making journey. By researching and creating personas using a proven mental model, research teams have the ability to predict their personas’ response to the design options.  This saves time, removes friction from the development process, and reduces the risk and cost of downstream rework.

Join Roger Beynon, our CSO, as he presents this thought provoking webinar.

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