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Usability Science

Webinar : 10 Things You Should Know About Tablet Users

Over the last 5 years we have witnessed an amazing growth of Smartphone sales. Over the course of that growth the profile of a Smartphone user has substantially evolved to the extent that our grandparents now have a Smartphone. A similar trend is occurring with tablets although at a much faster rate. In comparing to PC sales, Gartner estimates that tablet computers will see an explosion in sales over the next four years, selling 60% as many units as PCs by 2015. This accelerated growth has caused many businesses to scramble for innovative ways to leverage the platform for their brand. Far too often this “scramble” causes businesses to overlook one of the most important elements in creating a successful experience — knowing thy user. In this session, we share 10 valuable insights about today’s tablet user. We will offer you a glimpse of not only who they are but how the tablet device fits into their ever increasing stable of digital devices – e.g., Smartphone, Desktop/laptop, e-Reader, etc. These insights will allow you to make more informed decisions about ways to leverage the tablet platform for your brand. Learn more about web usability and mobile usability.

Contact us to learn more about mobile & tablet usability testing.

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