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Usability Testing Company

Webinar: The Top 4 Omni-Channel Research Methods

Research has found that companies who provide a seamless and consistent experience across channels – including web, mobile, email, social media and in-store – not only yield higher sales, but also retain more than twice as many customers than companies with ineffective cross-channel strategies. With the heightened pace of technological evolution and consumers’ steadily increasing expectations, companies… read more

Webinar: Your Current Personas Need to Grow Up and Get a Life

Personas developed without the use of a proven mental model are rarely sophisticated enough to meet the needs of an omni-channel world.  These days, our clients want robust, authentic, thinking personas that: facilitate better content marketing   have a predictive capability provide visibility into the customer journey and insights into how to improve it  … read more

Webinar: The Myths (and Truths) of Unmoderated User Testing

Will unmoderated online testing ever replace standard usability testing? Of course NOT, but it can be effective in the proper circumstances. Join us to talk about the myths and truths of unmoderated user testing, how it compares to standard usability sessions, and when to employ it. Contact us to learn more about Moderated Usability Testing.

Webinar: Cross Platform Research in a Multi-Screen World

Let’s talk about Cross-Platform (xPlatform) User Experience Research (UX). Long gone are the days when customers visited a site on just a PC. Customers are now commonly shopping, researching and purchasing across multiple devices. Because of this, it has become crucial to test the user experience across phone, tablet, and desktop platforms to ensure we… read more

Webinar: The Importance of Early Design Usability Testing

We are all aware of the usability issues that have plagued healthcare.gov. Considering these problems we decided to conduct a usability test on the site. This usability test revealed many website issues users were reportedly experiencing. Join us as we dive into those problems and highlight our recomendations for fixing them.  Ultimately, healthcare.gov’s failure of a… read more

Webinar: Best Practices of Omni-channel User Experience

New studies have found that companies who provide a seamless and consistent experience across channels – including web, mobile, email, social media, and in-store – not only yield higher sales, but also retain more than twice as many customers than companies with ineffective cross-channel strategies. Welcome to the omni-channel era where customers expect all channels… read more

Webinar: Developing a Multichannel Mobile Experience

How do mobile websites and apps affect in store conversion? We know the impact is growing, and while there may not be a lot of direct mobile conversions, the mobile channel is playing a significant and increasing role in the overall customer experience. Topics covered include: What should I incorporate into a mobile site? GPS… read more

Webinar: Is your Research Leaving Your Battle Weary?

Maybe your go-to weapon is the usability test. Or maybe you just cannot resist focus group fireworks. But, do you know when you should lock and load on something a little different? In this webinar, we will take a look at various research methodologies to determine which one will have your burning questions quivering in… read more

Webinar: Mobile Coupons – Coupons in the Digital Age

This webinar will focus on the evolving and relatively new field of mobile coupons – digital coupons that are intended for use on a smartphone. We will discuss the ways in which mobile coupons can be delivered to a smartphone, displayed on its screen, and redeemed at the point of sale. We will also present… read more

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CLIENT TESTIMONIALS

“From beginning to end, everyone I interacted with from Usability Sciences was professional and thorough. I was impressed with the testing technology, the methodology and especially the team that led the project. This is one of the most impactful pieces of research I have ever delivered to my team. Thank you!”

Kevin King
Senior Director of Digital Media, A&E Television Networks

“USC managed tight timelines and a client team that was tough to wrangle, But more importantly, the quality of the work was exemplary. It's work I would hold up as "the way we should do things" and share as a case study across the organization.”

Group Product Director
Digital Marketing, Pharmaceutical Company