Volume 9 - Measuring e-Marketing ROI - Jun 2005

Consider filtering for language on site entrance

We recently completed a WebIQ project for a large international manufacturing company based in the U.S. Their site, which supports their customers worldwide, brings many visitors who are very technical and who visit the site for technical reasons. As discovered through the WebIQ data, several issues arose due to visitors who were unable to find their native language on the site. Even though the site supported multiple languages, it was up to the visitors to find their language using the menus on the site. The primary menu for language selection was cryptically worded, which caused user confusion, particularly for those visitors who were not fluent in English. Read this article

Is your site a superstore?

Let’s begin with a common scenario captured from a number of our WebIQ studies on sites that also offer a “brick and mortar” in-store channel. Visitor Feedback: “I found a product I wanted to buy in your store, but they were out of the color I wanted. I then came online only to find that this product was not even listed on your website. If you sell it in the store, why don’t you sell it online?” Read this article

Displaying multiple pages of products

We conducted a usability test for a client, an e-commerce site with an extensive inventory of Persian and Oriental rugs. When users performed fairly non-specific searches or browsed categories of rugs with multiple pages of products, the client’s site displayed the paging mechanism as commonly seen on many sites. Read more