User Experience - The Hard Facts

• If a visitor to your website has a successful user experience they are 87% more likely to buy from you
• If a visitor to your website has a successful visit they are 3 times more likely to recommend your site than if they have an unsuccessful visit
• 58% of first time visitors to your website that have an unsuccessful user experience report that they will not return again

This data comes from measuring the user experience on hundreds of websites with millions of site visitors.  It is absolutely critical to the success of your business that you focus on the website user experience, determine where it is good and where it needs improvement, and take action to make those improvements. Usability Sciences has been testing, measuring and improving the user experience of software and websites since 1988.

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